10 Reasons for Writing Press Releases

Writing by Brick Marketing on Tuesday, 19 of February , 2008 at 1:50 pm

We talk a lot about the importance of press release writing when it comes to marketing your business online; what we don’t always give is a list of great reasons for writing a press release. So today, here are some newsworthy topics that warrant your writing a press release for your business.

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  1. Celebrating an anniversary: whether your business has made it through the first year or the thirtieth, staying power is a good thing.
  2. Announcing articles available for syndication. This is also a great way of making sure that your content goes viral.
  3. Participating in fundraising events. Whether you’re sponsoring a local 5K run meant to raise money for medical research or you will be donating the proceeds from sales to a favorite charity for a month, you’ll find that customers want to know about it.
  4. Announcing a partnership. Even if you’re working with another company short term to offer a combined service, announcing the partnership can benefit your business and the other involved.
  5. Letting others know that you’re available for speaking engagements. Spread the word about spreading the word!
  6. Acknowledgment of your position on a local or national issue. While business and politics don’t necessarily mix, sometimes it’s not a bad idea to take a stand.
  7. Launching a new web resource. Adding forums or a blog to your site? Let people know.
  8. To announce a seminar or conference that you’re sponsoring or participating in.
  9. Expanding your business. You’re growing - this is a good thing. Let people know.

By taking the time to focus on accomplishments and goals and making sure that folks know what’s going on, you’ll find that press release writing really does help you to attract attention to your business.

  • Reaching a major milestone. If you’ve reached a sales goal - particularly a public goal - it’s okay to let people know about it.

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