10 Things To Learn About Online Publicity From Amazon Kindle

Writing by Nick Stamoulis on Tuesday, November 27, 2007 Leave a comment

I like reading the MoneyMaking blog. Today’s interesting topic is the Amazon Kindle. You may have heard of it. Any way, whether you have or haven’t isn’t the point. The fact that Amazon came up with an innovation with a big promise yet to fulfill is. And there are some lessons to learn here about online publicity.

Lesson #1: Innovation is nothing more than innovation. It doesn’t guarantee success, but it is a start. You can succeed without innovation and you can innovate without succeeding. But if you do innovate then there are certain other ingredients that you need to ensure your success. Simply innovating and seeing what happens will likely end you up in the welfare line.

Lesson #2: Let people mock and ridicule you. There is an old saying, “Any press is good press.” So what if they don’t like you. They’re talking about you, aren’t they? Let that be enough.

Lesson #3: It helps to have a recognizable brand name. You don’t have to be Amazon to try a risky idea, but it helps. Some things just take a lot of money and a lot of clout to get people to listen to you. Unless you’ve got it, you’re banging your head against the wall. If you like that, fine, but if you want to learn to succeed then don’t start with your riskiest idea. Build a success at something else first then get riskier as you get bigger.

Lesson #4: Don’t be reckless. Just because you’ve grown to a certain size and you’ve achieved that level of success doesn’t mean you can afford to be cocky. Coca Cola changed its formula and lost market share. At the end of the day, you’ll still need self respect. And you’ll need the respect of your peers too.

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Lesson #5: Sometimes new ideas are old ideas in a new package. It’s OK to borrow from the past.

Lesson #6: Even ugly can succeed. One doesn’t have to be a supermodel to strike it big in acting. Look at Roseanne Barr. But if you are going to succeed then you need to have an edge. You have to set yourself apart. know what that is and play it up. If you can achieve a small level of success then you can improve later.

Lesson #7: To thine own self be true. Be yourself. No need to fake it. You are you so be the best you you can be.

Lesson #8: Don’t swallow the whole enchilada in one bite. Rarely does success come in one big wave. Take it slow. One step at a time is all it takes.

Lesson #9: Good publicity depends on great timing. When is the best time to launch your new product or campaign? You need to know that. Capitalize on the best times to reach your market and start your public relations campaign just before the optimal buying time.

Lesson #10: Don’t do it halfway. Look, if you’re going to do it, don’t do it halfway. Throw yourself out there and give it everything you’ve got. Publicity works best when you act with conviction.

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