Writing by Brick Marketing on Wednesday, 31 of October , 2007 at 7:47 am Leave a comment
You know who Chris Anderson is. He wrote the book on the long tail. It’s called The Long Tail. He’s also the editor-in-chief at Wired magazine.
He recently sent a good swift kick to PR professionals. He calls them lazy. What did they do that was so offensive? You might have guessed - they sent him e-mail.
PRWeb - Press Releases That Work
Here it is in
Chris Anderson’s own words:
Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.
Then he published their e-mail addresses. Right there on his blog for the entire world to see. What’s the lesson in all of this? Very simple:
Do your homework and make sure you are sending your press releases to the right person. Otherwise, not only will you not get the publicity you are looking for, you might end up on someone’s Do No Evil list.
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Category: Press Release Distribution
Writing by Brick Marketing on Tuesday, 30 of October , 2007 at 11:30 am Leave a comment
RSS feeds are all the rage. They can be used on blogs, websites, podcasts, videos, and even press releases. One way to make the most of RSS feeds is to submit your press release to a press release distribution website that uses RSS feeds for distribution. That’s one way. It’s not the only way.
PRWeb - Press Releases That Work
Another way you can use RSS feeds is to put your press releases on your own website with an RSS feed so that your traffic can subscribe directly to your press releases on your own website. This strategy works great for local businesses with a large number of media that might be interested in your press releases. You can add a media kit page to your website and upload all press releases to your media page, then invite all your local media persons to subscribe to your RSS feed. That way, they get every press release you write without the hassle of having to go look for it.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: RSS Feeds
Writing by Brick Marketing on Monday, 29 of October , 2007 at 10:21 am Leave a comment
Press release distribution is an essential part of online publicity. If you want to get the publicity that your business deserves, you can’t simply write a press release then forget about it. You have to put it out there to be discovered and read by the media people you want to impress.
PRWeb - Press Releases That Work
The one service that I recommend for your press release distribution is
PR Web Press Release Newswire. One of the coolest features of this service is the front page news release. When you submit your press release to PR Web Press Release Newswire, your press release will appear on PR Web’s front page for a time. This gives you maximum exposure - no matter what business you are in and no matter what your press release is all about.
When it comes to press release distribution, the services you use are as important as the service you use for writing your press release. That means you must use a service that will get you results and there is no distribution service online that is better at getting results than PR Web Press Release Newswire.
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Category: Press Release Distribution
Writing by Brick Marketing on Sunday, 28 of October , 2007 at 8:08 am Leave a comment
Does your press release writing stand out from the crowd? Does it grab your reader’s attention right from the first word? If not, you’ve got to ask the big question, “Why?”
It isn’t rocket science. But it isn’t ballroom dancing either. Press release writing is a craft and you must put a little extra thought into what you want your press releases to say about you and your company. There must be a hook connected to a link, and you’ve got to bag the fish.
PRWeb - Press Releases That Work
That may sound like a harsh analogy, but it’s true. You are fishing. Fishing for attention. But unlike the mousy hint drop that you sometimes hear from people fishing for compliments, this fishing trip involves you and the media that you want to run your story. Are you using the right bait?
Your press release hook must be something that catches the attention of the news person you are targeting. The title must grab them. Your lead paragraph must scream, “Read me!” And you’ve got to follow up every sentence with another that begs to be read. That’s your line. A line from the title of your press release all the way down to the closing word. And that’s your sinker. Does it get them to take action right now? If it doesn’t then it’s time for a rewrite.
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Category: Press Release Writing
Writing by Brick Marketing on Saturday, 27 of October , 2007 at 8:43 am Leave a comment
Press release writing is all about getting media attention. If your press releases aren’t getting the media attention you think you deserve then you might want to rethink how you are writing them - and for what reason.
You don’t want to send out a press release every time you get an article published somewhere. There must be a good reason for submitting a press release. Otherwise, media personnel will not pay attention to your press releases because you will quickly develop a reputation for sending out a press release over trivial matters. You don’t want to be known for sending press releases that contain no important information.
So what does get media attention? Here is a list of promotional purposes that you might use a press release for and that could attract the kind of media attention you are looking for:
- Your business incorporates or issues an IPO
- The business or an employee wins a major industry award
- Rollout of new technology or invention
- A key individual is promoted
- Sponsorship of a major event
- Change of direction in your business that will affect a large number of people
- You publish a book
- Your business introduces a new product line
These are not exhaustive, but you can get an idea of some ways that you can attract media attention from this list. There are other ways as well. Be creative, use your imagination, and don’t be trivial. If you truly have a newsworthy item to promote, you’ll get the media attention you deserve. But you’ve got to let the media know and that’s what the press release is for.
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Category: Attracting Media Attention
Writing by Brick Marketing on Friday, 26 of October , 2007 at 9:06 am Comments (1)
When it comes to press release SEO, the title of your press release is perhaps the most important part of it. For one thing, the title (also called headline) is what will get the most attention before anyone reads the press release. In fact, no one will read the press release unless the title draws them in. So make sure it is a compelling title.
Besides the Compelling Quotient, your press release title will go a long way in determining how successful your SEO efforts are. Titles are one of the most important aspects of SEO. They are prominent to both humans and search engine spiders so that alone gives them importance. You want to make sure that you SEO them properly.
The surest way to SEO the title of your press release is to include the most important keyword in it. But don’t just include the keyword in the title. Place it prominently at the beginning of the title. Look at the two example press release titles below and guess which one is better for SEO purposes:
- Improve Your Air Conditioning Maintenance Today
- Air Conditioning Maintenance: How To Keep It Cool
Notice in the second title that the keyword phrase “Air Conditioning Maintenance” appears at the beginning of the title. That’s the proper way to SEO your press release’s title. The first title is not too bad, but the keyword at the end of the title is not as effective or strong as it is in the second title.
SEO your press releases by including your keyword as near the beginning of your title as possible.
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Category: Press Release SEO
Writing by Brick Marketing on Thursday, 25 of October , 2007 at 9:47 am Leave a comment
It’s important to note that while your press release can bring you sales, you don’t want to turn it into a sales pitch. You will likely turn people off that way.
The important thing to keep in mind is to remember your audience. Your press release is targeted toward media personnel, who tend to be a more critical audience than customers (believe it or not). Media people want to know if your press release is newsworthy. They want to know if the information will benefit their readers. A sales pitch will turn them off and no one will ever see your press release other than the news people you are targeting. That’s why it is very important to include newsworthy items in your press release. Then, when it does run in the publications you want it to, people will contact you on the basis of your expertise, not on the basis of a sales pitch.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: Getting Sales
Writing by Brick Marketing on Wednesday, 24 of October , 2007 at 12:41 pm Leave a comment
Do you know the best day to release an online press release? If you guessed Tuesday you’d be right. Here’s why:
On Monday most journalists are trying to pick up the pieces from the weekend. Most journalists work a 9-5 day Monday through Friday unless there are special events they need to cover. That means on Monday morning they are swamped with the news from the weekend. Bad day to send a press release.
If you have news fit for the weekend and you wait until Friday to get it in the paper then you have missed the deadline. And journalists are preparing for the weekend starting on Thursday. Weeklies usually publish on Thursday so if you have a press release for this week then you’re late. If it’s for next week you’re too early because journalists haven’t started thinking about next week yet. That leaves Tuesday and Wednesday.
Statistically, Tuesdays are better for releasing new press releases. That’s the day most journalists are on the prowl for new stories to write. If they don’t find anything on Tuesday then they’ll use some or all of Wednesday, but if you send your release on Wednesday then you’ll miss the early birds. Tuesday is a much better day to send an online press release.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: Press Release Distribution
Writing by Brick Marketing on Tuesday, 23 of October , 2007 at 9:15 am Comments (1)
Keywords are just as important for press releases as they are for any other online content. And for the same reasons.
Press release SEO is about more than just keywords, but it does include keywords and you should be mindful of keywords when you write your press releases. Which keywords you optimize your press release for will determine a lot in how it is written. For instance, if you are an auto mechanic and your press release is about a new tune up technique then you might use the keyword “tune up” or you might use “spark plug.” Both are good keywords for that topic, but which keyword you will determine the direction that your press release takes. Therefore, it is very important to give your keywords some thought before you pick them.
What will media people search for to find your press release? What do you want them to search for? That’s an important question you want to ask yourself. Does your new tune up technique promise a never before realized benefit for car owners? Does it utilize a new technology? Will it save car owners money? What is the “news angle?” These are all important questions to ask - long before you start writing your press release. And the keywords that you use could depend on the answers to these very important questions.
Nevertheless, keywords are a necessary component for your press release. Before you start writing, be sure you have a list of important keywords for your website. The keywords you use for your press release should coincide with the keywords you use for your website. In fact, they should coincide with the specific page of your website that you plan to drive traffic to.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: Press Release SEO
Writing by Brick Marketing on Monday, 22 of October , 2007 at 8:19 am Comments (1)
Let’s face it. It’s all about getting sales.
No sales = no income vs. outlay. That’s a sure recipe for going out of business.
To prevent a big head ache down the road, you need to focus all your online publicity on driving traffic to your website and increasing your sales. But what is the most effective way of getting sales through press releases?
Well, there is no
one way of ensure that you close the sale. But there is one mistake you can make in your press release that will ensure you get fewer sales and sad part is, every day more people are making this very mistake. Are you?
The one thing you should never put into a press release and that will decrease you sales if you do is the price of your product. Why don’t you want to include the price? It’s such a good deal!
If you put the price of your product or service in your press release then you are telling the customer they don’t need to visit your website. They already know everything they need to know. One of the top reasons people visit a website after reading a press release is to see the price. If you give it to them too soon then they’ll never visit your website. Plus, they’ll have a tendency to think they already know enough to make a good decision even though you may not have included all the product benefits in your press release. For this reason alone, it is more important to discuss benefits in your press release than price. Then you might stand a chance of getting the sale.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: Getting Sales
Writing by Brick Marketing on Sunday, 21 of October , 2007 at 4:18 pm Leave a comment
Want to create a buzz? You need an angle.
An angle is a story, a way to approach your audience. There are several ways to do it, but I would include a press release for almost every one of them. Today, we’ll talk about viral video, one of the best ways to create a buzz in the new millennium.
The first step is to define your angle. Write your story before you tell it.
After you know the story, put together a media packet. Your media packet will include information about your business executive team, products and services, company history, press releases, and essential video and audio files that give an idea what your company is about. Put them online but also make hard copies so that you can pass them out to media personnel at local events.
You want to distribute your video to all the viral video hot spots online. You also want to include it in your press release, which you’ll distribute online and use to drive people to your website - preferably to your media page, but also to your home page or the page that has the specials on it that you want to promote. It all begins with your angle, your story. But don’t let it end there. Otherwise, the only buzz will be the bumble bees.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: Creating a Buzz
Writing by Brick Marketing on Saturday, 20 of October , 2007 at 7:49 am Leave a comment
When you want to attract media attention you just stand on the virtual street corner and hike up your virtual skirt. It also helps to smack your virtual lips and yell, “Yoo-hoo!” while waving a virtual hanky.
One way of attracting the media attention that you desire is with social bookmarking. It’s really very simple. You submit your press release then go to several social bookmarking websites and bookmark the press release. Then you send your bookmark to your list of friends and ask them to do the same. If you truly have some newsworthy, people will be so glad to keep the message going.
Why is social bookmarking is essential for attracting media attention? Because it is viral. That is, once it starts moving, it doesn’t stop. People will keep valuable information going forever if they think it is truly valuable. And if you have news worth sharing, they will share it. Not only will they share it, but other people will share it too - many times without prompting. But someone needs to get the ball rolling. It might as well be you.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: Attracting Media Attention
Writing by Nick Stamoulis on Friday, 19 of October , 2007 at 12:38 pm Comments (1)
One of the most powerful tools you can use to increase your online publicity is PR Web Press Release Newswire. This is a service that allows anyone to submit a press release for distribution throughout the web.
PR Web Press Release Newswire’s distribution is pretty wide. Among the places the newswire distributes press releases are Google News, Yahoo! News, PRWeb, and Businesswire. But it also distributes to many other places and press releases distributed through
PR Web Press Release Newswire routinely get picked up for national and international attention. The options available to online publicity agents are tremendous.In addition to your press release, you can add pull quotes, photos, videos, and even audio files to your press release for maximum exposure. Include your contact information if you want the absolute best online publicity possible. You’ll also have the ability to distribute your press release through many of the social bookmarking sites such as Digg, del.icio.us, Furl, RawSugar, Simpy, and several others.For online publicity, I highly recommend PR Web Press Release Newswire. It’s a service that can’t be beat.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: Press Release Distribution, Creating a Buzz
Writing by Brick Marketing on Friday, 19 of October , 2007 at 9:14 am Leave a comment
Press release writing is a misunderstood art. And science.
Some press release writers think you can just churn out a press release in five minutes and send it on its way. You really need to think about your strategy. There’s more to it than simply putting a few words on a page and calling it quits.
A good press release generates media attention. It isn’t hype and it’s not a sales letter. But it does sell your company.
Press release writing is almost like news writing. The most effective press releases get the attention of media personnel because they convey useful information that can be used in news stories and they establish you as an expert in your industry. When media personnel want to talk to a professional in your industry they will call you - if you have attracted their attention with periodic press releases that are well written and effective.
If your press releases aren’t getting you media attention, maybe you need to rethink the way they are written.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: Press Release Writing
Writing by Brick Marketing on Thursday, 18 of October , 2007 at 9:28 am Leave a comment
When it comes to press release distribution, there is more than one way to get the word out, create the buzz, or get the attention you crave for your business. One often overlooked way to ensure you get the attention your business needs is through RSS feeds.
PR Web Press Release Newswire has a load of RSS feeds that media persons can subscribe to. Chances are, media professionals you want to target with your press release subscribe to one or more of these feeds. It seems to reason then that if you want to ensure that they see your press release, that you target the RSS they will receive automatically. That’s easier said than done, however.
Targeting the RSS Feed of Choice
To target an RSS feed successfully, you need to know which feed to target. PR Web Press Release Newswire has its RSS feeds categorized in two ways: By industry or topic and by MSA. You may benefit by targeting more than one RSS feed so it helps to know how they are organized.The trick to ensuring that your press release is included in the RSS feed you want to target is with optimization. If you are targeting a particular MSA, for instance, you need to ensure that that name of that MSA is included often enough in your press release to ensure that it is picked up by that feed. For instance, to target the Allentown-Bethlehem-Easton, PA area then you should include that phrase in your press release three or four times. If your business is located in Easton, PA, instead of just listing Easton you could mention the Allentown-Bethlehem-Easton, PA area. Of course, when you list your business’s address then you’ll only include Easton, but by including the entire area name you know that you are targeting that RSS feed.The same principle applies to industry feeds. But you must be more subtle. A press release targeting Art Entertainment: Music Downloads IPOD MP3 will appear awkward so choose one phrase within that name and optimize your press release around that phrase. For instance, you could target the phrase “music downloads” and that will get you sufficient attention to be included in the RSS feed that you are targeting.
PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
Category: RSS Feeds
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