When it comes to press release writing, there is no substitute for a professional writer who knows how to pull the right triggers and push the right buttons of the media people you are trying to attract. When you hire Brick Marketing as your press release copywriter, we take special care to ensure that your press release stands out in a crowd. Here’s a little insight into our method:

First, we interview the client (you). We’ll even interview as many people in your company as necessary to get the information we need for your press release. If your press release addresses IT concerns then we’ll interview your IT staff. If the press release is regarding your company’s financial status - you are making an initial IPO offering, for instance, or you have reached an important milestone - then we’ll interview your chief financial officer. Has your CEO received a coveted industry award? We’ll interview him too.

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Next, we’ll write your press release in a professional manner designed to get a response from industry media personnel and general media professionals. Our professional copywriters are experts in wording press releases in just the right way to trigger the response you want.

Finally, we will SEO your press release. Even if you do all of the first three steps right and fail to do this final, very important step, your press release will fall to the bottom of the search engine pile. Brick Marketing will make sure that doesn’t happen. Our copywriters are well-verse in the latest SEO techniques and will make sure your press release is optimized from the very first word.

Don’t delay. Find out more information today about how you can make your press release the best in your industry.

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Do you get sales through your press releases? If not, you need to analyze why.

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There are primarily three ways to get sales through press releases:

• Direct Sale - This is where your press release is SEOd so well that it comes up in a search for a specific keyword and a customer reads the press release on the press release distribution website and clicks through to your website directly from the press release
• Media Attention - This is where a media website within your niche notices your press release and uses the press release on their website, which leads to a customer clicking through to your website from the press release picked up by that media site.
• Press Story - This is where your press release attracts enough media attention that a media person or reporter calls you for an interview and runs a full length feature or news story on your company; the story may or may not be related to the subject matter of the press release, but it is the press release that prompted the press story, and this leads to customers clicking through your website or calling your company to purchase what you offer.

Any of these three methods of closing the sales are valid, but it all starts with the press release. If your press releases aren’t closing the sale then perhaps it is time to find out why.

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Forums can be a great source of buzz creation and media attraction juice. After you publish your press release and distribute it online, go to few a forums in your niche, including forums targeting media people, and drive traffic to your press release. The following tips should serve to help you:

PRWeb - Press Releases That Work

• 
  Join the forums before you need to - You should pick a few forums right now before you need them for publicity purposes and stay active in them; that way, when you need the publicity, you’ve already established your credibility.
• Put a link to your press release in your signature - Use your signature for the publicity, not the forum post.
• Don’t spam the forums - People in forums are very protective against anything that looks like spam; if they trust you they’ll listen, but if they don’t, watch out.
• Your press release is important - Don’t trivialize it; but you don’t need to put neon lights on it either. Just be professional and let people know you have valuable information to share.
• Promote softly - If you have an important promotion going on, let people in the forums know, but don’t beat them over the head with it.
• Be courteous and respectful - Bullying people is as much a turn off as spam; don’t do it.
• Be positive - No one likes a whiner; everyone loves a winner. Act like a winner.

When you publish a press release online then use forums to inform people of your important promotion, you are using social and viral tactics to drive traffic to your press release. It’s valid and it works.

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I like reading the MoneyMaking blog. Today’s interesting topic is the Amazon Kindle. You may have heard of it. Any way, whether you have or haven’t isn’t the point. The fact that Amazon came up with an innovation with a big promise yet to fulfill is. And there are some lessons to learn here about online publicity.

Lesson #1: Innovation is nothing more than innovation. It doesn’t guarantee success, but it is a start. You can succeed without innovation and you can innovate without succeeding. But if you do innovate then there are certain other ingredients that you need to ensure your success. Simply innovating and seeing what happens will likely end you up in the welfare line.

Lesson #2: Let people mock and ridicule you. There is an old saying, “Any press is good press.” So what if they don’t like you. They’re talking about you, aren’t they? Let that be enough.

Lesson #3: It helps to have a recognizable brand name. You don’t have to be Amazon to try a risky idea, but it helps. Some things just take a lot of money and a lot of clout to get people to listen to you. Unless you’ve got it, you’re banging your head against the wall. If you like that, fine, but if you want to learn to succeed then don’t start with your riskiest idea. Build a success at something else first then get riskier as you get bigger.

Lesson #4: Don’t be reckless. Just because you’ve grown to a certain size and you’ve achieved that level of success doesn’t mean you can afford to be cocky. Coca Cola changed its formula and lost market share. At the end of the day, you’ll still need self respect. And you’ll need the respect of your peers too.

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Lesson #5: Sometimes new ideas are old ideas in a new package. It’s OK to borrow from the past.

Lesson #6: Even ugly can succeed. One doesn’t have to be a supermodel to strike it big in acting. Look at Roseanne Barr. But if you are going to succeed then you need to have an edge. You have to set yourself apart. know what that is and play it up. If you can achieve a small level of success then you can improve later.

Lesson #7: To thine own self be true. Be yourself. No need to fake it. You are you so be the best you you can be.

Lesson #8: Don’t swallow the whole enchilada in one bite. Rarely does success come in one big wave. Take it slow. One step at a time is all it takes.

Lesson #9: Good publicity depends on great timing. When is the best time to launch your new product or campaign? You need to know that. Capitalize on the best times to reach your market and start your public relations campaign just before the optimal buying time.

Lesson #10: Don’t do it halfway. Look, if you’re going to do it, don’t do it halfway. Throw yourself out there and give it everything you’ve got. Publicity works best when you act with conviction.

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We’ve talked about how many keywords you should optimize your press release for, but how many links should you include in your press release? I think it really depends on a few factors, namely:

• How many keywords the press release is optimized for
• The purpose for the press release
• The number of landing pages you have and the purpose for those landing pages as they relate to the press release or promotion
• Where you want your traffic to go

In general, I don’t think it’s a good idea to promote more than one web page at a time. But there are situations where you might want to promote several web pages in a single press release. For that reason, there are exceptions.

If you’ve optimized your press release for one keyword then each time you link that keyword you should link it to the same page. In other words, don’t link to your website’s index page on the first link then on another web page two paragraphs later, and finally to another web page in the last paragraph of your press release. All those links will just confuse the media people you’re trying to impress and they’ll wonder just what you are trying to promote.

If your press release is optimized for two keywords then you might link each keyword to a landing page that is optimized for that specific keyword. In that case, I wouldn’t include more than two links per keyword, so that would be four links. Otherwise, for a press release optimized for a single keyword, three links might be the max. I’m only talking about links within the press release itself - not within your contact information so don’t count that.

Remember this one principle regarding press release links: The fewer the better.

Fewer press release links means a more focused press release. That translates into more traffic and more publicity for your company.

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Just as you would do for a web pages or an article, when you write your press release you should select two keyword phrases from your list of keywords and optimize your press release around both of those keywords. I would do this in four steps.

Step 2: After finding your keyword phrases, write your press release. This is your first draft. Don’t worry about keywords at this point. Just write. Make sure you get all the information in the press release that you need to get in. You want the press release to cover every major point necessary, but you want want unnecessary fluff. Make sure you kill the fluff and include the necessary information.

Step 3: Next, go through the press release and find every place that you could include your first keyword phrase. Maybe you can exchange certain words or phrases for your keyword phrase or maybe you can insert your keyword phrase into some sentences in order to get the optimization done. Be thorough. Every instance of your keyword phrase counts.

Step 4: Repeat Step 3 for your second keyword phrase. The reason you want to do each keyword separately is so that you don’t miss any opportunities for each keyword. Press release optimization isn’t hard, but it is tedious and you need to make sure that every opportunity is seized. When you add your keyword phrases, make one or two of them an anchor text link, preferably one link for each keyword and no more than three links per press release.

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If you have a popular blog you can promote your own press releases through your blog’s RSS feed using a WordPress plugin by Smackfoo.com. The plugin is called Sig2Feed. It’s real easy to use.

• Find Out What All The Buzz Is About
• Member Of The Press? See Us In The News …
• Media Alert: (Company Name) Hits The Newswire

If you know you have a lot of media people subscribed to your blog then this is a unique way to attract attention to your press releases after you’ve distributed them to your favorite press release distribution website.

Another way you can promote your press release is simply to use the title of the press release itself and link it to the press release online. If the press release title you’ve used is catchy and attention-getting then it will get the click through. Try it.

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One useful tool in your press release toolbox is a podcast. But even better than that is the image you upload with your press release.

PRWeb Press Release Newswire allows you to upload images with your press release. We’ve talked about how images can be used to make your press release more newsworthy, attract media attention, and build a bigger buzz. Now there is one more reason to upload images with your press release. It’s called View the News.

View the News is a random selection of press releases that included graphics in them. PRWeb Press Release Newswire publishes these graphics in a montage on one special page of its website so that anyone looking for press releases by graphic instead of keyword can find what they are looking for. Now that’s one cool feature, and one you don’t want to ignore.

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If you ever expect to attract media attention then you need to use more than just use tool and more than one technique to get the buzz going.

Getting media attention in today’s online marketing arena requires some level of savvy and resourcefulness. You can’t just throw up a website any more and rest on the laurels of your SEO. It takes a little bit more than that to succeed. There are many strategies that you can use to get media attention, attract new customers, grow the business, and build the buzz. Search Marketing Standard is a new magazine that covers it all.

Since 2006, Search Marketing Standard has been publishing four times a year and bringing the latest and best knowledge on the following topics of importance to businesses who do or want to do Internet marketing:

• Search Engine Optimization
• Local Search
• Mobile Search
• Link Building
• Social Media
• Pay Per Click Advertising
• Viral Video Marketing
• Branding
• Blogging
• Search Engine Marketing

When it comes to getting the best information on search marketing topics relevant to your business, including how to make the most of online publicity, you can’t afford to go without Search Marketing Standard. They are setting the standard.

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Like you need another reason to distribute your press releases on PR Web Press Release Newswire. But just in case you do, here’s one more reason to distribute your press releases through the best online press release distribution outline in the world:

PRWeb publishes a daily PR podcast that you can listen to and subscribe. It’s absolutely true! You can subscribe to the daily PR podcasts through RSS, display them on your website or just be selfish and listen to them yourself. Not only that, but your press releases will qualify you to be considered for an interview on their PR podcast program. A staff member could contact you for an interview, which will give your press release even more exposure. How’s that for PR?

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When it comes to getting sales from your press releases, don’t expect to get a wave of orders overnight. Perhaps the best way to ensure that you do get sales from the press release is to link to your sales page from within the press release. Too many press release writers make the mistake of making all their press release links link to their home or index page. You want to do some internal deep linking as well and you want to drive traffic to the pages that you want people to visit in order to close the sale.

• Media personnel who run your press release want to see exactly what you are promoting; make it easy for them
• Some media websites will run the press release exactly as you wrote it
• It’s possible that your press release will be found through organic search; if that happens, anyone will be able to click on your links so you want those links to pay for themselves

Proper link placement is one of the surest ways to ensure you make sales through your press releases. Take some time to do it right.

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If you are really on a tight budget and don’t want to pay the minimum $80 for a basic press release distribution package, there are websites that will allow you to distribute your press releases for free. I can’t recommend most of these places, however, because I don’t believe that the free distribution levels are as effective as what PR Web Press Release Newswire offers. But I also realize that somethings are just out of your budget for right now. Some distribution is better than no distribution at all.

• I-Newswire
• PR Leap
• 24-7PressRelease
• PR Buzz
• Newswire Today
• Press Box
• PR.com
• Press Media Wire
• ePress Releases
• Send2Press
• PR Web Direct

As you can see, there are quite a few places online to distribute your press releases for free. And this isn’t even the tip of the iceberg.

The problem with free press release distribution websites is that most of them don’t really distribute your press releases. They store them on their own websites and act as a directory for press releases. There’s nothing wrong with that, but if your press release is going to be found by important media people then those people will have to visit the website and find your press release there. In most cases, that isn’t happening.

That doesn’t mean you have no benefit at all by distributing your press releases to free distribution networks. If you have a well optimized press release then it is possible that an organic search will return your press release in its results. But you are taking a gamble that important media people will be searching specifically for the information that is in your press release. You are much better off paying a few dollars and getting your press release distributed the right way. But if you are under a tight budget and can’t do that then free press release distribution is better than nothing.

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There is no substitute for a press release when it comes to attracting media attention. One carefully places press release can get you real speed-dial type media attention from targeted media in your industry and general media from around the world. All you need to do is write a press release that encourages a phone call or e-mail from the right media personalities and your website can be flooded with targeted traffic in days.

• What newsworthy event are you promoting or hoping will attract media attention?
• Who will be at the event and who is planning the event?
• When is the event taking place?
• Where will your event take place?
• Why is the event so important to you, your target market, and the media you wish to attract

Not promoting an event? That’s OK. Not every press release needs to be about a specific event. But every press release should have a purpose and promote something that is newsworthy. Here’s your checklist again, this time for non-event related news items:

• Who is the subject of your press release?
• What is so special about the person the press release is about or what is the newsworthy event that you are promoting?
• When is the special circumstances of the press release taking place?
• Where is the significant news item taking place?
• Why is this promotion necessary?

When it comes to attracting media attention, you want your press release to be as specific as possible. Leave nothing out, but do be brief. A well written press release can get you all kinds of attention - FAST!

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Too many companies try to write their own press releases and get nowhere. You may need to hire a ghostwriter to write your press releases if you don’t find them getting anywhere. A good press release must attract the attention of the media that it targets. If you press releases aren’t getting any attention then it’s time to outsource the writing. But what should you look for in a press release writer?

You’ll likely be better off hiring a ghostwriter who specializes in your particular niche. If you can’t find a press release writer who specializes in your niche then try a general press release writer who at least is familiar with your industry. Get samples of press releases from someone you are considering and, if possible, get samples from within your industry. Don’t just pay attention to the format of the press release but the writing style. Is it “newsy” or does it try to be objective in its presentation. When it comes to press release writing, hype is not desired. A good writer understands how to reach media personnel in your industry. Be sure to ask a lot of questions.

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I’ve talked about using videos to enhance your press release distribution before. What I haven’t mentioned is that you can send your videos directly to The Associated Press. You can bypass the middle man and go straight to the largest distributor of news in the world. But I wouldn’t recommend that.

Here’s what you do:

• Write a press release
• Produce a video to send out with the press release
• Distribute both press release and video to PR Web Press Release Newswire
• Go to SendtoAp.com and upload your video

Sure, you can spend $360 to have your press release and video distributed to the AP, and I recommend that you do - if you have news that the AP would have an interest in. But you should also upload your video directly to SendtoAP, if for any reason because it’s free.

SendtoAP allows anyone anywhere to upload videos for The Associated Press to distribute worldwide. If you have newsworthy news that would appeal to people in places other than your local area then this is a great free resource. So go ahead and send your videos to the AP. What better way is there to create a buzz about yourself?

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