When you’re looking at press release distribution, you’ll find that you are going to be in a far better position to reach the goals that you have set for yourself if you know what those goals are (this is also true with a wide variety of other situations).

So, what are your goals for press release distribution?

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If your goals include building links back to your website, you might want to take the time to be sure that the sites that you distribute your press releases to allows you to include links. If you’re goal is to get the links, why would you take the time to submit to sites that won’t help you to reach that goal?

If your goals include getting exposure, then part of your press release distribution strategy should include submitting your releases to sites that get traffic. Why submit your press releases to a site that no one visits, is not indexed by Google and no one has really heard about?

That’s why knowing your goal is so important when it comes to press release distribution: if you do not know your goals, you will not be able to ensure that you reach them.

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Press release writing is a key component of nearly every business’ marketing plan - and if it is not one for you, you should probably start focusing on adding them to you arsenal to see for yourself how much good they can be. But still many people find that they don’t know what to include when they write a press release.

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On one hand, press release writing means including an eye catching, attention grabbing headline. On another, it includes all of the who, what, where, when, why, and how information about the products, services or events that you want to be able to spread the word about.

On the other, writing press releases means know to include the vitals of your company - primarily in regards to the specifics about where you can be contacted for more information in the event that they want to be able to follow up and get more information.

Remember, press release writing is all about getting the word out, but it’s not a sales pitch; knowing what to include is the key to press release success.

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Want to be sure that you are able to create a buzz with the press releases you set out? Here are some simple steps to stick with that can help to ensure that you get results.

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1. Make sure your release is newsworthy. Press releases should be picked up by the media - at least in some form. Making sure that you’re writing newsworthy releases can help to ensure that your releases get noticed.
2. Make sure that your press release contains back up support: don’t just settle for writing a release, talk with higher ups within your company to get some support; let people know that it’s not just the writer who stands behind the release and you’ll attract more of a buzz.
3. Be brief. Creating a buzz is something that happens when people want more information; give them too much in the press release and you’ll find that you don’t generate traffic or get others talking.

Are these the only steps for creating a buzz with press releases? Of course not, but they sure will get you started.

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When you get right down to it, there are a number of great things that can come from writing press releases - all of which come from the increased publicity that you will be able to develop by getting the word out.

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So, what can writing press releases accomplish? Here are a few things:

1. Writing press releases can help you to attract media attention to the work that you do. Whether you primarily offer products and services that can help to improve others’ situations or you are participating in a fundraising event and want to help to get the word out.
2. Writing press releases can help with the search engine optimization of your website by increasing the number of links that are going into your website - depending on where you submit your press releases, these links that come from a reputable source can be extremely valuable for you search engine ranking.
3. When you write press releases, you’ll find that you are able to communicate ideas and to get the word out about major events. Writing press releases can help you to publicize events and your business.

Increased publicity, media attention and SEO: these are all important factors when it comes to marketing your business - especially online. With writing press releases you can address all of these issues.

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Writing press releases is designed to help you better market your business and the products, services and events that you want the press and the public to know about. Press release management is that process by which you keep tabs on the press releases that you’ve used in your business: where you’ve submitted,which releases led to interviews, which were re-published, etc.

In order to get the most out of press release management, you’ll find that it helps to understand your PR goals (and what writing press releases can do to help you to reach them).

Among those things that you should keep track of are:

• the goals that you have for publicity: what do you hope to accomplish with your press releases?
• which publications you want to have noticing your business - which editors would you love to have pick up your press release?
• how many click throughs to your website are coming from a press release submission.

When you are willing and able to keep track of the press releases that you have written and of what has and hasn’t worked, you’re in a better position to manage future press releases. When you know what doesn’t work, you will be able to learn from it, and to turn things around.

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What is the goal of press release SEO?

This seems like a question that should be easy to answer. The goal is to make your press release available online and to ensure that the way in which it is written enables those who are searching for relevant information with Google or Yahoo to track it down. However, it’s important to remember that writing press releases for SEO is a very different thing than writing press releases for media editors.

(Source)You may have heard of free online press release distribution sites like PR.com, i-Newswire, Free Press Release, and PRBuzz, just to name a few. Their free services are good for simply making your release available to the popular online news sites and for helping you improve your search engine optimization (SEO) by creating a lasting footprint. Therefore, I recommend using one of these services for each of your releases. However, the chance of your release catching the eye of an editor or producer using this method is slim.

When you’re focusing on press release SEO, it’s important to keep in mind what your goals are.  Press release SEO is about getting the word out to more people - not just writers and professionals, but to prospective customers as well.

What that accomplishes, however, is a bit more leeway. Instead of focusing solely on the who, what, where, why, when and how of your release, you can be a bit more creative - which allows you to draw more readers to your website that way, and lets you take advantage of the SEO efforts that you put into your press release.

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Before you send out a press release, you’ll want to focus on the goals that you have - you goals should always be kept in mind during press release writing. So what can you do when you write a press release to ensure that you get more out of them?

• Double check your spelling and grammar within the press release to ensure that the writing iteslf is solid.
• Create a title and first paragraph within the press release to ensure that you’re able to grab the reader’s attention - whether the reader is in the press or a prospective customer.
• Don’t forget to include relevant keywords within the press release so that the writing is optimized for the search engines.
• Remember that a press release isn’t an advertisement.
• Write your press releases based on the format that the distribution site that you use requires.

Simply scratching out a quick press release isn’t going to help you to get the results that you’re looking for. When you’re focused on press release writing, you’ll realize that there are some key elements that you can’t leave out.

That may seem a little bit daunting, but what you’ll find is that press release writing does become easier with time and practice.

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When it comes to talk about online marketing, more and more you’ll see references to the importance of press release distribution:

(source) Press releases build awareness for your online marketing. It builds awareness of your products, services, and anything you want. Whatever you see or hear each day can be turned into a press release. Press releases are a great way to stand out and differentiate you and your business.

Search engine crawlers read your press release. They consider each word of your press release as a keyword. So put as many keywords in your press release as you can

While the concluding paragraph of the above excerpt definitely pushes the envelop - there are words that aren’t keywords and that, if they were to be considered as such would probably qualify you as a spammer (after all, if your press release and the products that you offer are all about cats and you use the word dog. someone looking for dog information really isn’t going to find anything that is relevant to their needs) - it’s fair to say that your press releases do get looked at and crawled by the search engines.

When press release distribution is all about events or announcements that have a newsworthy element to them and getting the word out, you’ll find that it’s a lot easier to enhance your credibility and boost the reputation of your website. When it comes to press release distribution, it’s important to focus on doing things the right way.

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When you’re looking to create a buzz with your press release, there are going to be a number of things that you’re willing to try. Maybe you will look at writing your press release in a more casual tone with hopes that, when it’s found be readers outside of the media they’ll help to spread the word. Maybe you’ll try to connect with readers.

(source)The bottom line: the immediacy and intimacy of online writing, particularly by bloggers, has led to a much more casual and much less impersonal style in mainstream media. Both corporations and MSM have had to adopt a less formal, more human, style of communicating, without hiding behind the third-party veil.

We want to know with whom we are speaking; we want what they say to sound like it came out of a human being’s mouth and not a lawyer’s pen; and we want to be able to talk back. That’s accountability, transparency, and life today.

Yes, business these days - especially for those who conduct the majority of their business online and rely on forum posting, blogs and other web content for communicating with both business and individual clients - is far more personal than it once was. And it’s also true that we are not just writing press releases for the media anymore.

However, the key to getting the word out and creating a buzz is to get the word out: when you’re writing press releases, don’t forget the importance of format. When you create a press release in the right format, you’ll be able to create a buzz far more effectively - simply by complying with form and function.

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When it comes to press release management, you’ll find that there are a number of factors that you’ll need to keep in mind:

• there’s the writing, of course
• there’s the editing
• there’s the scheduling
• there’s the distribution

Let’s say that the press release in question is meant to announce an acquisition that your company has made. Do you merely create one release to send to the media and various online outlets? Or should you consider creating multiple versions?

If the release is relevant to a number of different groups, then absolutely you should create multiple versions: target one to distributors, one to end users and one to the press. Likewise, consider adding some information about the release to your blog and your website.

Shaking up your press release and creating something that each group that may be interested in knowing the details will want to read is going to help you to get ahead.

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We talk a lot about the importance of press release writing when it comes to marketing your business online; what we don’t always give is a list of great reasons for writing a press release. So today, here are some newsworthy topics that warrant your writing a press release for your business.

1. Celebrating an anniversary: whether your business has made it through the first year or the thirtieth, staying power is a good thing.
2. Announcing articles available for syndication. This is also a great way of making sure that your content goes viral.
3. Participating in fundraising events. Whether you’re sponsoring a local 5K run meant to raise money for medical research or you will be donating the proceeds from sales to a favorite charity for a month, you’ll find that customers want to know about it.
4. Announcing a partnership. Even if you’re working with another company short term to offer a combined service, announcing the partnership can benefit your business and the other involved.
5. Letting others know that you’re available for speaking engagements. Spread the word about spreading the word!
6. Acknowledgment of your position on a local or national issue. While business and politics don’t necessarily mix, sometimes it’s not a bad idea to take a stand.
7. Launching a new web resource. Adding forums or a blog to your site? Let people know.
8. To announce a seminar or conference that you’re sponsoring or participating in.
9. Expanding your business. You’re growing - this is a good thing. Let people know.

By taking the time to focus on accomplishments and goals and making sure that folks know what’s going on, you’ll find that press release writing really does help you to attract attention to your business.

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Press release writing (and submission to online directories, blog sites and - in some cases - search engines) is a great way of getting the word out about your business and what you have to offer - but don’t be fooled into thinking that it’s just about cheap marketing.

However, press release writing isn’t something that you should be doing simply because you want to give people what they are looking for: press release writing is more about getting others interested enough to want to get the word out for you. A press release isn’t like an article - it’s more like the foundation of an article that someone else will write.

That’s why you need to look at press release writing as something more than just another marketing tool. A press release isn’t just a business card that you hand out when you meet someone; it’s an announcement. A press release isn’t an advertisement that you place in a local newspaper, it’s something that should be used in conjunction with an advertisement.

Press releases are effective for generating publicity, but writing them should not simply be about marketing: getting the word out, sharing newsworthy information - these are the cornerstones of press release writing.

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One of the reasons why many businesses are turning towards online press releases so that they can attract media attention to their products, services and events is simple: when you get right down to it, publicity can be more valuable than advertising.

• Publicity comes from bloggers and news media picking up a story about your product, service or event and getting the word out.
• Publicity seems more genuine in a lot of ways than advertising.

Why does publicity matter? It comes down to word of mouth. Attracting media attention means that you’ve got those persons who others trust spreading the word about your products and services. Consumers look to bloggers and to TV personalities and others to let them know what’s important; many have some reluctance to be swayed by advertising.

When you attract media attention with press releases, you’ll find that you’re able to get genuine feedback about the products, services and events that you’re promoting: that will go a lot further when it comes to helping you to increase sales than simply putting ads out there.

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When it comes to press release SEO, there’s one thing above all others that helps to improve the ranking of your site: relevant, incoming links.

However, it’s more a matter of building links when others pick up the press release and republish it on their sites - either directly as it is written with the links that you’ve chosen or as the foundation for a story. When those sites are within your industry, from those sources that are well-established and well-respected in the online community and the business community, it helps to improve the quality of links coming into your site.

Incoming links have long been a part of SEO strategy; using your press releases to get them should also be a part of what you are doing to get your products, services and events noticed around the web. Press release SEO - focusing on keywords, relevant publishing, etc. - is an essential element of getting your site noticed.

Links back to your products and services - thanks to your press release SEO strategy - will only help to build the reputation that you have; and that can only help to improve your business overall.

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When it comes to creating a buzz with the online press releases that you use for your business, it’s essential to make sure that the folks who already read your newsletter or blog or visit your website know that there’s new information that’s relevant to their needs.

(source)Legal Marketing Services launches ‘Home Navigator’ using the VE platform. . .

RealtyTrac Integrates VE Technology Into Online Foreclosure Marketplace
On February 28, RealtyTrac, one of the leading online marketplace for foreclosure properties, announced their use of the Virtual Earth platform to power their online mapping capabilities, offering RealtyTrac users for the first time, the capability of viewing foreclosure properties from a bird’s-eye and satellite view.
Check out the press release at: RealtyTrac Inc. :: RealtyTrac Integrates Microsoft Virtual Earth Technology Into Online Foreclosure Marketplace

While your company may not be on that level - while you may offer fewer products or services that others put to work for them - getting the word out about your press releases is still important. When it comes to creating a buzz, the operative tool may be creativity. You may find that you need to try a few possible options before coming up with the best solution; you may find that there are some options that are more effective when it comes to getting the word out about sie releases than others.

Creating a buzz isn’t an exact science: there’s no set pattern of steps that you should follow in order to make it happen. Experiment, see what works - the solutions are out there.

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