PRWeb - Press Releases That Work

One of the key elements of any search engine optimization project - including, of course, press release SEO - is to make sure that when someone who’s read your ad or content clicks on a link, they show up on the right landing page.

Why is the right landing page an essential component of SEO?

It seems like a question that should be easy to answer, however some people struggle with it. If your focus is press release SEO, you’ll want to be sure that you are choosing a landing page that:

• Is relevant to the product, service or event that your press release was designed to announce;
• Is not simply another copy of the same press release;
• Encourages action;
• Provides the information that people are looking for;
• Allows you to further interest them in your company and what you have to offer.

When you are making an effort to optimize your press releases, your goal is to attract additional attention to your products, services and - ultimately - your company. Choosing the right landing page is simply the next step in the process.

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PRWeb - Press Releases That Work

When it comes to press release SEO, one of the things that you’re going to want to take a fairly close look it is what’s really involved.

For example, press release SEO isn’t about stuffing your release with keywords, though it is important to make sure that your release is optimized for a keyword or key phrase. Likewise, press release SEO isn’t a matter of submitting your press release directly to search engines.

What’s really involved in press release SEO is this:

• Writing a quality press release
• Optimizing your press release content
• Submitting your press release to reputable newswire services
• Understanding the importance of PageRank in the PR services that you use
• Speaking the language of your prospects
• Using an attention grabbing headline
• Distributing information about your business

Ultimately, it’s the information that you put out about your business that is the key to press release SEO: it’s a chance to boost your company’s reputation - a chance that you should be sure to take advantage of.

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PRWeb - Press Releases That Work

When you’re writing press releases to market your business, one of your primary goals should be to get people talking. Creating a buzz is, after all, the best way to let people know not only that you’ve got a product to sell or an even that you want people to attend.

Creating a buzz is about taking your message and making it go viral. A press release that creates a buzz is one that is well written. It’s a matter of having a newsworthy subject, using your keywords well. It’s also about timing.

Creating a buzz with your press release is about making sure that the bloggers know that your content is worth sharing with their readers. Creating a buzz is about sending out an email message that recipients want to share with their friends and family members or their co-workers.

How can you be sure that you’re putting everything into your press release? How can you know that you’re spreading the word and that others are going to want to participate in the process?

Be committed to spreading the word. Write a strong press release. Believe in your products and services. But most of all, when you send out a press release, get other people believing in it too.

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PRWeb - Press Releases That Work

When you’re writing press releases in order to gain more publicity for your business or something that’s going on - a new product or service, an important event -it’s a good idea to know what your message is going to do.

In many cases, the message that comes through in press release writing is going to be focused on creating a want to the product or service that you offer. Simply put, in this case you are writing your press release in order to get the reader to want to act or to want the product or service that you’re writing about.

However, there are some other ways in which you can craft your message in order to generate publicity:

• Have you received a celebrity endorsement (and yes, local celebrities as well as web celebs count)? If so, a press release can help to create demand.
• Have your products or services been used to address an issue? If you’ve donated to food banks or your company is sponsoring a charity 5k, send out a press release.
• Does your product, service or event have relevance within a major trend? If so, writing a press release is a great way of picking up on the momentum of that trend.

By focusing on the less common messages rather than just “our product is out there and you should want it” you can be sure that you’re able to attract the attention that your business needs to thrive.

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When it comes to press release writing to get the word out about your business and products or services that you have to offer, you’ll find that there are 7 key elements that you need to focus on.

1. Get right to the point. Press release writing is about starting strong and getting the most important details out right away. When you get right to the point, you’ll find that you’re able to get more people to keep reading.
2. Newsworthy and relevant content gets results. A press release has traditionally been geared towards attracting media attention; if your “news” isn’t really news, press release writing isn’t really appropriate.
3. Be concise. When you’re writing a press release, the best thing that you can do is to tell people just enough - just what they need to know. If you go on too long, readers will lose interest.
4. Just the facts, ma’am. Stick to the facts when you write a press release.
5. Be general. When you write a press release, you’re not necessarily writing to members of your own industry; as a result, it’s a good idea to skip industry-specific jargon.
6. Use an active, not passive voice. Writing a press release is about getting the right information out, it’s not about making a sales pitch. With the right voice and the right tone, you can convey that you really are sharing news.
7. Follow the standard structure of a press release. When you write a press release, keep in mind that there’s an accepted format; stick with that format and your press release will be taken more seriously.

Each of these elements that you should consider when writing a press release plays it’s own role; together, however, they make your press release writing worthwhile.

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The key to using press release distribution to generate online publicity is simple: make sure that the press releases that you distribute are being read. Of course, for many, that seems to be easier said than done.

While looking at other ways in which businesses generate online publicity, this paragraph was found:

(source)A website or a blog could be seen as a free publicity but you need to have visitors. Just publishing a website online or a blog without making the needed PR could make your traffic to be close to zero visitors. For me it’s not really a free publicity even though you can make a website or a blog for free. You should actually see them as the main goal to get visitors to. However you still need to update your website/blog weekly or daily to keep people interested and also to make sure that people know that your website is fresh and have new things every time they visit it.

Though it refers to creating blogs and websites in order to generate publicity for your business, one of the things that you’ll discover is that it also holds true for press release distribution as well.

Just as the writer discusses the need to keep content on your website and blog fresh, you need to keep the content of the press releases that you distribute fresh - and be sure that it is newsworthy. Just as there are sites where press release distribution is free, does not mean that you should only distribute to those sites - especially if they are not well established.

The press releases that you distribute need to be focused well: you need to be sure that you’re sending out the right information at the right time. You need to be sure that you’re sending them to the right spots and, ultimately, you need to ensure that the press releases that you distribute are getting the attention that they need to boost your web rankings.

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One of the primary objectives that you’re going to have when you send out press releases is search engine optimization. Press release SEO is about using the right keywords and key phrases, sure; but more importantly, press release SEO is about getting the high quality incoming links that will boost your website’s search engine rankings.

Getting the quality incoming links, however, means making sure that you are sending out the right message so that other sites that rank well pick up your story. Getting quality incoming links means making sure that, when you distribute your press releases, you focus on those press release distribution sites that have a high page rank.

In other words, there may be a lot of free press release distribution sites out there and submitting your release to all of them will get you a fair number of incoming links. However, one way links from PRWeb - a more reputable, established site - are going to offer a greater benefit to you.

Of course, it’s in part because of the reputation of sites like PRWeb that more bloggers and journalists turn to them when they are looking for more information. That gives them a double benefit when it comes to press release SEO.

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Press release writing traditionally was all about letting the radio personalities find out about your products, services or events so they would mention them on the air. Traditional press release writing was done with the hopes that your product would be shown on one of the morning news magazine shows or so that it would be covered on the local news; it was all about getting featured in an article in the local newspaper or another publication that those who are local tend to check out.

Press release writing, like most other things, has changed thanks to the internet. Why should you be writing press releases for the web?

1. While there is discussion that web journalists are not really journalists, your local news stations and radio stations and newspaper are going to have web sites. If they need filler and look for local information online, they’re likely to find your press release.
2. While bloggers are not always thought of as members of the media, they tend to look for information about products, services and events that interest them; writing press releases for the web gives you a chance to get your news to them.

Building publicity online is all about getting the word out about who you are, what you do and what you have to offer. Writing press releases for the web is just another way of making sure that there is an awareness of your products and all that you have to offer.

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The key to press release writing is knowing how to fit all the details into a compact message that’s formatted properly. After all, that’s part of what makes a press release work - having a clear message that’s formatted properly.

However, it does take more than the right format that will help you to craft press releases that work:

1. You need to be sure that you’re sending the right message. If you submit a press release that has little to do with what the editors usually publish, chances are good that they aren’t going to look at further releases that you send - even the ones that are relevant;
2. You need to be sure that the event, product, service or change that you are writing about in your press release is newsworthy.

Most importantly though, when you’re writing your press releases, it’s essential that you’re able to target your message correctly. Saying the right things in the right way can make all the difference, especially if your press release gets into the hands of someone who is looking for a quick fill-in piece.

In some cases, press release writing is something that you need to pay close attention to for one simple reason: sometimes editors will take the content of a press release and copy it directly into a side article - and that’s the sign that your press release has done everything that it was meant to.

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When you create a press release, your goal should be to attract media attention. The challenge is that many businesses who are distributing press releases are fully aware of how important it is to send out targeted information.

How important is targeting your press release to attracting media attention? Take into consideration one editor’s opinion:

(source)I don’t think communications professionals in legal organizations appreciate just how much potential downside there is to sending out a press release that’s not targeted, properly calibrated, and part of an ongoing relationship. For many people, e-mailing a press release is standard operating procedure, part of the publicity machinery: alert the media to our issue/event/complaint/opportunity. But for an editor, opening up a non-targeted press release is akin to a homeowner getting a telemarketer on the phone or an office worker receiving spam: at best irrelevant, at worst insulting.

When you send out a press release, you’ll want to be sure that you are sending the right information to the right people: that’s the key to targeting your press release and attracting the kind of media attention that you want.

In order to attract media attention, make sure that, before you send out a press release, your news is news. Make sure too that, when you send your press release to one agency or publication or another you know that your press release is something that is relevant to them.

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When it comes to planning for press release distribution, you’ll find that one of the best things that you can do is to know when the time is right to send out a press release. Only after you know that you’re looking at the right time frame will you need to look at things a bit more closely.

For example, when is the right time to distribute a press release about a new product? Some people will tell you that the best time to release a press release is as soon as you know you’re going to have a new product; others will tell you - a bit more accurately - that you shouldn’t distribute a press release until you’re about to launch the product and all of the kinks have been worked out.

On one hand, you’ll find that you want to start spreading the word as soon as possible, sure. But it’s important to recognize that before you send those releases out, there are a lot of things that have the potential to change. Consider what would happen if a production glitch came up and you’d announced a target date: if you were going to push that date back by six months, would you prefer to have to explain why or simply be able to just keep working and pushing forward?

Ultimately, the timing that you choose for press release distribution is going to be something that you decide within the publicity departments in your company. Don’t forget though that there are a number of factors that can affect your time frame; take them into consideration and be sure that everything is on track before sending out a press release.

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Press release writing is something that needs your attention, even in this, the age of the internet. Simply put, despite the fact that some members of the traditional media look to the internet as competition and others view it as a less reliable source for news, the media often turns online when members are looking for a product or service or an event - even if just to find material for a filler piece.

For that reason - along with many others, of course - press release writing and online distribution is important. However, just because much communication online is far less formal (email doesn’t have the same weight to it as a mailed letter; online newsletters often cite additional sources and direct the readers to them because it’s simple and convenient), don’t think that you can set press release writing standards aside.

Just as with press release writing for traditional media, the press releases you write for the web need an engaging headline. Just as you want to include the who, what, where, when, why and how in a traditional press release, you need to be sure that the key details are included in an online release as well.

Still, regardless of how similar writing press releases for the web may be, you’ll find that there’s some room to make changes. For example, you’ll want to be sure that you apply basic SEO techniques to your press releases, using keywords so that those who are looking for the information will find it. In other words, press release writing is all about finding a balance: write for the media, publish for the web.

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Press release management is about a lot of different things. In part, it’s about letting the world know that you’ve launched a new product or service. In part, it’s about making sure that when you host an event, people will show up.

Press release management is about - at it’s simplest - making sure that you’re able to get your news to the people who need it: to the media who will cover the news and to those consumers who you want to act on what they read.

However, while many who are using press releases to get the word out about their services, products or functions and business in general are able to get the release out in print and online, often there’s an important outlet that isn’t considered. Many businesses don’t get their news on their own websites and blogs.

When it comes to managing your press releases, be sure that you’re looking at your website: be sure that those who already come to you looking for information on your website won’t have to start searching to track it down.

By either linking to the press releases that you’ve sent from your home page or including a news page on your site, you can be sure that you’re getting the word out more effectively.

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For those who write press releases to market their business (whether they have a brick and mortar location or they only operate online), it won’t come as a surprise that one of the most significant contributors to press release writing is attention to detail.

What sets a little bit interesting about this though is the way that so many people hare a different sense of what attention to detail means.

For some, attention to detail means taking a much closer look at the way each word of every press release that they write flows from the word that came before it. For others, it means making a clear statement about the who, what, where, when, why and how of their events, products or services and making sure that all the details are right there for those who are looking for them.

Interestingly enough, however, there’s such a thing as too much detail. While you need to be clear, you want there to be a sort of hunger for more - something that will get the reader to take the next step.

The details therefore about press release writing are as much about what you leave out as they are about what you include. While you want to be sure that readers learn something by reading your press release, you want to be sure that they don’t feel like they have all of the information.

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When you’re looking for ways of getting sales and you’re marketing your business with press releases, the key focus that you need to have is determining what it’s going to take to get buyers to your website. After all, if you are not attracting buyers, getting sales just isn’t something that’s going to happen - not on an increased level anyway.

So how can you attract buyers to your website using press releases?

The first thing that you can do is to make sure that the press releases you’re submitting online are optimized for the search engines: you need to be sure that those who are searching for products and services like yours will be able to find your releases and the links back to your website.

The next thing that you can do is to tailor your press releases to the type of buyer that you want to attract. If you want to be sure that you’re attracting sports enthusiasts (as an example), be sure that you’re appealing to them in the way that you write your press release; create an alternative press release to target other buyers.

When you are able to be sure that the word is getting out about your products and services, the key is to make sure that you’re doing your part. Write press releases, attract attention and getting sales will follow.

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