So What’s a Social Media Press Release?

Writing by Brick Marketing on Tuesday, 1 of April , 2008 at 1:47 pm Comments (2)

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When it comes to creating a buzz - and making sure that your company’s news is garnering ample publicity - there are plenty of options out there. Among the newest of these is the Social Media Press Release.

Rather than simply creating a buzz by getting information about your newsworthy event or project, the Social Media Press Release aims to take your press release to the next level.

Instead of simply focusing on the traditional press release model, the template (available here and shown in use here) for releases to be submitted on PR Newswire is designed to create a buzz.

The Social Media Press Release is meant to include extra contact information - including links to blogs and Skype numbers. RSS feeds and del.icio.us bookmarking links are included and there are spots for photos, links to podcasts and videos and Technorati tags.

Is the Social Media Press Release here to stay? That has yet to be seen. Still, if the concept is enough to creat a buzz, it might be worth a shot if you’re trying to get the word out about your business.

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