Monthly archives for May, 2008

Press Release SEO: Is Your Press Release Getting the Job Done?




When you’re distributing press releases on line, having a sense of search engine optimization is essential. While you may not know much about press release SEO, there are tools that are available that can help you to be sure that your press release is getting the job done:

(source)I write sometimes 8-12 press releases each month, mostly for our client businesses. I have a process I use that makes sure I’m hitting all the bases to both optimize the press release for the search engines and also that the content is newsworthy and presented in an intersting way…

But everyone can use a little help now and then. Just recently David Meerman Scott noted a new tool called Press Release Grader. I have to say it’s definitely a tool worth checking out if you write press releases, whether you’re just starting or you’ve got a gazillion under your belt. After all, the factors that make a press release successful are still evolving.

When you want to be sure that your press release is getting the job done – both in terms of press release SEO and with regard to getting the word out about the products or services or events that you know are newsworthy – it’s important to look at whether or not you are sticking to the right format, whether or not the links that you choose to include go to the right pages and whether or not you’re using your keyword or key phrase enough.

By analyzing the press releases that you write – whether or not you use a tool like Press Release Grader – you’ll find that you’re able to really see what you’re doing well and to see where you could benefit from a little more work.

Download FREE Online Publicity eBooks, Whitepapers and Guides Below:

Posted in Press Release Seo

Word of Mouth Marketing: How Smart Companies Get People Talking – Book Review



Word of Mouth Marketing: How Smart Companies Get People Talking goes hand in hand with public relations in terms of how people perceive and speak about your company and what you can do to keep the buzz going in a positive way. Marketing expert Andy Sernovitz shows the reader in a straightforward and funny way how profitable companies get their best customers through the traditional power of word of mouth.

By reading the book, one will also understand the purpose and value of blogs, viral emails, communities and be able to utilize them fully and make them work to their advantage. Understand why certain companies and products have the buzz you desire and why others are virtually ignored.

It will appeal to those without a large advertising budget and will also improve awareness of a company and the general view people have of the brand. It shows that word of mouth marketing is measureable yet cannot be bought.

Some products become huge successes without a spending a dime and others spend millions only to fail miserably at advertising their product. This honest way of marketing and branding yourself as a company makes more money as customers who talk are customers who trust. By becoming an extraordinary company, your customers will speak endlessly about you. Find out exactly how to do this with this detailed step by step guide. It will teach you how to find people who will talk about you, give these people a reason to talk, help the message spread like wildfire, join in on the conversation and measure what the people are saying and comprehend it as well. The author does a great job of explaining it in a way that any reader can understand and anyone can benefit from. Whether you are a skilled marketer or a new business owner, Word of Mouth Marketing is a valuable addition to your library.

BUY THIS BOOK NOW

Download FREE Online Publicity eBooks, Whitepapers and Guides Below:

Posted in Creating A Buzz

Press Release Distribution: What Needs to Happen




When you’re looking at distributing press releases to market your business – whether you run an online business, a traditional brick and mortar store or a combination of the two – you will find that there are a few key steps that need to be taken.

Simply put, when you are choosing a press release distrubition service, it’s important to be sure that:

  • The press release distribution network can get your release out online – to a large range of media outlets.
  • The press release distribution network can provide hints and help to make sure that you are getting as much as possible out of your press release.
  • Your press release is distributed with faxes, email and, in some cases, audio to make sure that everyone who needs to get the information does.
  • The press release distribution network that you choose should have a proven track record of helping businesses like yours to get the word out to the media.
  • The press release distribution network that you choose should be able to reach your target market.

By taking the time to research press release distribution, you’ll be in a better position to get the word out about what you’re doing, why you’re doing it and who will benefit the most. In other words, by researching your press release distribution options and choosing those that are best for your business, you’ll find that you are in a better position to market your business successfully.

Download FREE Online Publicity eBooks, Whitepapers and Guides Below:

Posted in Press Release Distribution

Press Release SEO: Keeping Information Central




When you are going to be distributing press releases on the web, you’re going to want to be sure that you’re taking press release SEO into consideration – after all, you want to be sure that your press releases will be easy to find if someone is searching for a relevant keyword or the specific product or service that you have to offer. However, being sure that you’ll looking at press release SEO does not mean neglecting the information that is central to your story.

After all, when you are distributing press releases online, you want people to find information. You want people to see that you can anticipate their needs and that you’re prepared to meet those needs. You want to be sure too that members of the media (traditional media like newspapers, TV and radio along with more modern media members like bloggers) are able to learn about an event you are sponsoring, an important change at your company or the products and services that you have to offer.

Press release SEO can make it easy for people to find your press releases, however, if you spend too much time paying attention to press release SEO and not enough time getting the word out about the newsworthy event that you are marketing, chances are good that others won’t get the gist of what you are saying. When you’re looking at spreading the word, keep your information central to the release that you distribute.

Download FREE Online Publicity eBooks, Whitepapers and Guides Below:

Posted in Press Release Seo

Find Online Publicity and Public Relations Jobs at eMarketingSilo



In the world of online public relations making sure your image is portrayed correctly is just as important as it is having the right employee that is capable of managing a client’s image. What good does it do when you finally bring aboard that client you have been reeling in for 6 months only to look at the back of their head as they walk out of your board room with a ripped up contract in their hand?

eMarketingSilo has become a one stop shop for the online marketing industries need for good quality employees that have the knowledge and hunger and will to do what it takes. This niche employment website has enough resources for you or your organization to staff your entire online marketing department. When it comes to writing a press release or simply just distributing it you want to know that you have a qualified individual behind the wheel. eMarketingSilo has a vast database ranging of qualified PR managers to PR associates. With the rise to power of technology and the ability to communicate and portray a person or companies image even quicker and easier than it ever has been you want to make sure your employee is on top of opportunities. It has never been as important as it is now to utilize all communication tools at our finger tips. eMarketingSilo can help you find a candidate that is right for your company. You can stop wasting your time visiting sites with endless amounts of resumes and inquiries from unqualified candidates. eMarketingSilo only traffics qualified candidates that have the expertise in the online public relations industry to satisfy clients and go above and beyond what is expected. With an entire area of the website dedicated towards finding online public relations professionals your journey to find the right employee has just become much easier.

For more information on how to help your organization with its employments needs please visit http://www.emarketingsilo.com

Download FREE Online Publicity eBooks, Whitepapers and Guides Below:

Posted in Online Publicity
« Older Entries

Receive FREE SEO Tips!

We value your privacy. You can unsubscribe anytime.