PRWeb - Press Releases That Work

Ty Braswell, of iMedia Strategy, believes four key elements are needed to create online buzz:

Paid Online Advertising: A clever, targeted and integrated online media plan.

Content Bartered Advertising: Exclusive, fresh and exciting content that stimulates Key Multipliers to send it to all their friends.

Viral Marketing: The hot content is wrapped in a format that makes it easy to send to others, and easy to track for the marketer.

Press coverage: The buzz on the campaign becomes so successful, journalists write about the phenomenon as it is occurring.

We all want to find the right marketing mix that will deliver results, however for an online campaign to be successful, the message needs to be released over the internet first. A radio or TV campaign can still be effective and garner results if the message is first released over the internet, but if the content is recycled after the initial exposure on TV or radio, the online results are greatly reduced.

Ty Braswell is the former vice president of new media for Virgin Records, where he managed online campaigns for artists including Lenny Kravitz and Janet Jackson. During his tenure at Virgin, he created new online models for partnerships between brands and record labels. He is now senior strategist for iMedia Strategy, the new division of iMedia Communications providing industry-wide thinking that serves to advance the business of interactive marketing & advertising

PRWeb - Press Releases That Work

Publicity & Media Relations Checklists , by David R. Yale
The book provides 59 checklists for every aspect of the public relations field including how to create materials to dealing with media attention.
Marcia Layton of Layton & Co. Business Plan Writing says “Publicity & Media Relations Checklists” leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource.”

The second book, Advertising on the Internet by Robbin L. Zeff and Bradley Aronson, focuses just on the internet. The updated version offeres the newest technologies and issues about online advertising. It also covers legal issues about the Internet which seem to become more complex each year. The book also includes listings and links for training and resources.