Writing by Brick Marketing on Thursday, 3 of July , 2008 at 11:53 am Comments (1)
PRWeb - Press Releases That Work
When it comes to creating a buzz, you can bet that you need one thing above everything else: you need to be sure that you get the attention of the editors at various publications (as well as the attention of well known bloggers). Without the attention of the editors, you’ll find that you’ll struggle to create the buzz that you’re looking for.
The reality is that there are a number of key elements that will help you to capture the attention that you’re looking for - including a number of buzzwords that will help to ensure that your news creates a buzz:
(source)get started generating ideas for your business’s press releases on your own. Each of the words on this list was cited in the NYT article as useful in getting editors’ attention, so brainstorm headlines and subheads with the following:
toxic
long-term health risks
safe
easy
trick
breaking
green
environment
foreclosure
breakthrough
At any point in time, the buzz words that will catch an editor’s attention are going to change, however that doesn’t mean that you’re going to want to ignore the terms that are hot at the moment. If you have a green product that’s great for the environment, be sure that you are able to highlight those features in the press releases that you put out about the product. If you have a service that helps homeowners avoid foreclosure, you’ll want to be sure that you’re putting out relevant news.
When you’re able to catch the attention of editors with your press release by giving them what they’re looking for, creating a buzz will be a lot simpler - see for yourself.
Writing by Brick Marketing on Wednesday, 2 of July , 2008 at 2:51 pm Leave a comment
PRWeb - Press Releases That Work
While press release writing is something that just about every business can benefit from and while it follows a pretty straightforward format, the reality is that there are some people who just are not interested in writing their own press releases (some of them are writers):
(source)As you writers out there probably know, one way to market a book is to use a PRWeb Press Release (http://www.prweb.com/) . It’s not free, but it’s a good way to get the word out. You may write your own review, but I did not.
Now, in this particular instance, the writer was talking about submitting a press release talking about a book that she had written and was talking about using the press release for marketing.
The reality is that press release writing is all about focusing on marketing: press release writing is about getting the word out. If you don’t feel that press release writing is something that you can do well, by all means look into having press releases written for you. It’s not something that you need to do yourself, however if you want to be sure that you are getting the word out about your business, press release writing is an important thing to do.
Writing by Brick Marketing on Tuesday, 1 of July , 2008 at 1:38 pm Leave a comment
PRWeb - Press Releases That Work
When you’re going to be writing press releases for your business, one of the key things that you need to be on the lookout for is that you are writing for the right reasons. While it’s true that press release writing is something that can help you to get the attention or the media and your customers, while press release writing can help you to get sales, neither is the best reason to write a press release: the reason that you should be writing a press release is to get news out there and circulating - and that means knowing what is newsworthy.
For example, having a weekend sale isn’t necessarily newsworthy; having a grand opening sale or anniversary sale can be. Being considered for an award isn’t necessarily newsworthy - unless you have gone through a number of rounds of competition to get to that point; winning an award - especially in a highly competitive field - is (in this case, consider something like the Publisher’s Clearinghouse Sweepstakes - everyone could be a winner but very few people are going to have a story about it go to press).
When you’re going to take advantage of press release writing, it’s a good idea to ask yourself whether the issue that you’re going to talk about really is something that would be talked about in the newspaper or trade journal (or blog) that you’re submitting it to. If the release isn’t newsworthy, you’ll run the risk of future releases - even those that are newsworthy - going overlooked, and that would defeat the purpose.
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