4 Key Steps for Creating a Buzz with Your Press Release

Writing by Brick Marketing on Tuesday, 11 of March , 2008 at 4:07 pm

PRWeb - Press Releases That Work
When you write a press release to market your business, you want to be sure that you are attracting attention to it. Here are 4 key steps that you can take to be sure that you create a buzz:

1. Use powerful, active language. With active verbs and engaging text, you’ll generate a much better buzz than you would simply by saying “Our company has a new product. Our new product does this and it does that.” That may be news, but it’s not engaging.
2. Focus on the benefits. When you focus on the benefits of your product, service or event, you’ll create a buzz because you will address this simple question that every reader has: “What’s in it for me?”
3. Be conversational. Even when you’re writing a press release and you are targeting media in your industry - trade publications - most readers won’t be buzzing about a press release that’s bloated with technical jargon.
4. Be brief. When you’re writing a press release, be sure that you’re getting the key details out there, but avoid getting into the deep details - short, readable press releases will help you to create a buzz.

Ultimately, creating a buzz should be at least one of the goals that you have for a press release: by making sure that you’re creating a press release that serves a specific purpose, you can be sure that you’ll do just that.

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