4 Press Release Writing Pointers

Writing by Brick Marketing on Tuesday, 29 of January , 2008 at 12:30 pm

Press release writing and online press release submissions are meant to draw attention to your business, your products or services or major events that you want people to know about so that they’ll help you spread the word.

PRWeb - Press Releases That Work
Press release writing is different than article writing: it may be best to think of it as creating a foundation for a great article that you expect someone else to write. Still, it’s important to think of your press release as a final result not a rough draft; though it’s a branching off point for others, it’s essential to remember that the press release you submit is polished.

Here are 4 pointers for press release writing that can help you make sure that you’re submitting the right press release - one that will attract search engine traffic and interest from writers and publishers that will go on to finish the story:

1. Use your keyword in the heading of your press release: not only does this serve to make sure that people know what the release is about, it also draws search engine traffic.
2. Make sure that the heading of your press release is easy to read: make sure it flows and isn’t written just to draw search traffic. The header is the first taste of your press release writing that readers will have - make them want more.
3. Make sure that you’re meeting the length requirements of the press release distribution site. If they limit you to 3000 characters, don’t try to submit 3004.
4. Submit your press release to reputable sites. PR Web, for example, has a more established reputation than a site that came up the week before. You’ll get more attention from a more established site.

Press release writing is something of an art and a science. Practice makes perfect; pointers like these about press release writing can help you get there faster.

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