5 Don’ts of Press Release Writing

Writing by Brick Marketing on Friday, 25 of January , 2008 at 11:49 am

It often seems easy to find press release writing tips - suggestions for which elements you need to pay the most attention to when you are writing a press release for online or print distribution. Sure, it’s important to focus on the positive and to find encouragement, but it’s also important to remain keenly aware of what not to do.

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So, without further ado, here are 5 don’ts of press release writing:

1. Do not get caught up in the excitement of the event of product launch that those of you at the company are experiencing; just because it may be your biggest launch ever doesn’t mean that it’s the biggest launch ever in history so don’t play it up as such. Too much hype often comes off as misleading information.
2. Do not write an article rather than a press release. Remember that you are writing a press release in hopes that others will pick up the information and write an article; don’t do their job for them.
3. Don’t write exclusively about things that have happened in the past. Let’s say that your press release is about an award that the company won; don’t focus so much on winning the award, instead make the emphasis of your press release the inspiration to keep exceeding and the renewed commitment you have because of the award.
4. Don’t get so caught up in your excitement and enthusiasm that you go on too long. Press releases should be short and to the point; whenever possible, keep your releases to one page.
5. Don’t assume that you’ve covered all the important details. In addition to making sure that you cover the who, what, where, when, why and how, have someone else read through the press release and make sure that the big details are there.

Take the time to make sure that you’re covering the basics; press release writing is all about the details.

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