Attract Media Attention With Your Press Release Title

Writing by Brick Marketing on Friday, 2 of November , 2007 at 10:12 am

Attracting media attention through your press release isn’t difficult, but it is hard work. The best way to ensure that you attract media attention is to write a catchy title. But don’t make the mistake of writing hype. You are not writing your press release for consumers. You are writing it for media personnel and if they sense hype just a little bit then your press release is likely to hit File 13 before it gets anywhere else.

Attracting media attention is really about getting the facts front and center. So your title needs to do that. It needs to say what the press release is about and it needs to do it in as few words as possible. It also needs to speak a clear benefit to the end consumer, the reader of the publication you expect that news to end up in.

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For instance, let’s say you have produced a new way of recording music. You know that musicians will love this new product that will effectively make them producers of their own recordings. You know that every musician-oriented magazine in the world will be interested in the product. Therefore, you write and send out a press release.

Remember that while the musicians are your ultimate clientele and audience, you first have to get through the editors and publishers of the media that will present your message to that audience. That’s why you need to focus your press release on attracting the attention of those media personnel. Hype and promises won’t do it. Facts about your products - its features and benefits - will. Those need to be right up front in that press release.

Here’s a hint: If you really want to attract media attention fast, put the biggest benefit of your product in the title of your press release. By showcasing the biggest benefit to the end user right there in the title, you are sure to attract the attention of every important media person in the industry because their goal is to impress the musicians in their audience with relevant news that will affect them.

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