Attracting Media Attention: A Big Mistake to Avoid
Writing by Brick Marketing on Thursday, 31 of January , 2008 at 12:55 pm
When you’re looking to attract media attention with your press releases, you want to be sure that you’re saying something new, talking about something newsworthy and making it exciting. The challenge for many people who are writing press releases (as well as articles and blogs) comes in finding a unique way of saying it; many fall into one of the worst traps out there - they use cliches.
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Cliches are a huge mistake when it comes to attracting media attention. Here’s why:
(Source)Clichés are the words and phrases that come to your mind when you write your first draft. They are the language you hear and use when gossiping with your pals. Put simply, in writing, clichés are bland and overused phrases that fail to excite, motivate, and impress your readers or prospective buyers. . .
What makes clichés so boring? The fact that clichés are so generic you can attach them to any idea makes them ineffective. Given that clichés are the phrases that have struck our eardrums uncountable times, we either don’t associate them with particular ideas and products, or we associate many products and ideas with a particular cliché.
Now, that particular passage was written for bloggers rather than press release writers, but all of the same points apply when you’re trying to attract media attention.
If you’re describing a new product, why talk about it in the same way that others have talked about their products? Why just say that something is “new and improved,” a phrase that people see so often that can even refer to the colors on the packaging?
Want to attract attention? Find the best, original way of describing your item, service or event. Original phrasing and exciting language will get you the media attention you’re seeking and more.
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Comment by Joan Stewart
Made Friday, 1 of February , 2008 at 9:22 am
I’m so glad your mentioned press releases.
You might be interested in knowing that I’m offering a free email tutorial called “89 Ways to Write Powerful Press Releases.”
I explain why we should no longer be writing press releases only for the press, but for consumers who can find the releases online, click through to our websites and enter our sales cycle, even if journalists don’t think our release is worthy of attention.
The course includes several terrific press release samples as well as “before” and “after” makeovers.
You can sign up for the free press release writing tutorial at http://www.PublicityHound.com/pressreleasetips/art.htm
It’s a very long tutorial but please stick with it. By the time you’re done, it will be like earning a master’s degree in writing and distributing press releases. And you’ll know more about this topic than many PR people.
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