Attracting Media Attention: Creating Targeted Press Releases

Writing by Brick Marketing on Friday, 21 of March , 2008 at 4:19 pm

PRWeb - Press Releases That Work

When you create a press release, your goal should be to attract media attention. The challenge is that many businesses who are distributing press releases are fully aware of how important it is to send out targeted information.

How important is targeting your press release to attracting media attention? Take into consideration one editor’s opinion:

 

(source)I don’t think communications professionals in legal organizations appreciate just how much potential downside there is to sending out a press release that’s not targeted, properly calibrated, and part of an ongoing relationship. For many people, e-mailing a press release is standard operating procedure, part of the publicity machinery: alert the media to our issue/event/complaint/opportunity. But for an editor, opening up a non-targeted press release is akin to a homeowner getting a telemarketer on the phone or an office worker receiving spam: at best irrelevant, at worst insulting.

 

When you send out a press release, you’ll want to be sure that you are sending the right information to the right people: that’s the key to targeting your press release and attracting the kind of media attention that you want.

In order to attract media attention, make sure that, before you send out a press release, your news is news. Make sure too that, when you send your press release to one agency or publication or another you know that your press release is something that is relevant to them.

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