Attracting Media Attention: Getting Publicity Rather than Advertising

Writing by Brick Marketing on Sunday, 17 of February , 2008 at 11:04 am

One of the reasons why many businesses are turning towards online press releases so that they can attract media attention to their products, services and events is simple: when you get right down to it, publicity can be more valuable than advertising.

PRWeb - Press Releases That Work
Press releases that attract media attention help you to get publicity for your business:

• Publicity comes from bloggers and news media picking up a story about your product, service or event and getting the word out.
• Publicity seems more genuine in a lot of ways than advertising.

Why does publicity matter? It comes down to word of mouth. Attracting media attention means that you’ve got those persons who others trust spreading the word about your products and services. Consumers look to bloggers and to TV personalities and others to let them know what’s important; many have some reluctance to be swayed by advertising.

When you attract media attention with press releases, you’ll find that you’re able to get genuine feedback about the products, services and events that you’re promoting: that will go a lot further when it comes to helping you to increase sales than simply putting ads out there.

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