Attracting Media Attention: Getting Your Press Release Noticed

Writing by Brick Marketing on Wednesday, 16 of July , 2008 at 7:41 pm

One of the most important things for marketing professionals and business owners who plan to use press release writing to attract media attention is actually quite simple: if you want to attract media attention, you’re going to need to be sure that your press release stands out:

(source)“I found that the average journalist receives 215 press releases a week – mostly e-mailed – but some receive many more.

“In a situation where most journalists suffer from press release overload, it’s vital that a winning release presents a relevant news story in a compelling way.”

Simply put, when you want to be sure that you are attracting media attention to your press release, you’re going to want to be sure that you:

1. Have a great story - a newsworthy event or announcement
2. Use the right format
3. Use quotations and site sources that will give credibility to your story
4. Ensure that you are sending a relevant announcement

While it’s possible to attract media attention in other ways; the above will help to ensure that you get your press release noticed in a way that will be advantageous to your business.

                      Category: Attracting Media Attention                      

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