Attracting Media Attention: Getting Your Press Release Noticed

Writing by Online Publicity Journal on Wednesday, July 16, 2008 Leave a comment

One of the most important things for marketing professionals and business owners who plan to use press release writing to attract media attention is actually quite simple: if you want to attract media attention, you’re going to need to be sure that your press release stands out:

(source)“I found that the average journalist receives 215 press releases a week – mostly e-mailed – but some receive many more.

“In a situation where most journalists suffer from press release overload, it’s vital that a winning release presents a relevant news story in a compelling way.”

Simply put, when you want to be sure that you are attracting media attention to your press release, you’re going to want to be sure that you:

  1. Have a great story – a newsworthy event or announcement
  2. Use the right format
  3. Use quotations and site sources that will give credibility to your story
  4. Ensure that you are sending a relevant announcement

While it’s possible to attract media attention in other ways; the above will help to ensure that you get your press release noticed in a way that will be advantageous to your business.

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