One of the most important things for marketing professionals and business owners who plan to use press release writing to attract media attention is actually quite simple: if you want to attract media attention, you’re going to need to be sure that your press release stands out:
(source)“I found that the average journalist receives 215 press releases a week – mostly e-mailed – but some receive many more.
“In a situation where most journalists suffer from press release overload, it’s vital that a winning release presents a relevant news story in a compelling way.”
Simply put, when you want to be sure that you are attracting media attention to your press release, you’re going to want to be sure that you:
- Have a great story – a newsworthy event or announcement
- Use the right format
- Use quotations and site sources that will give credibility to your story
- Ensure that you are sending a relevant announcement
While it’s possible to attract media attention in other ways; the above will help to ensure that you get your press release noticed in a way that will be advantageous to your business.
