Attracting Media Attention: Making it Easy for Journalists

Writing by Brick Marketing on Sunday, 6 of July , 2008 at 4:55 pm

PRWeb - Press Releases That Work
When you are writing a press release to market your business, you’re going to always want to be sure that you are writing to your audience. When the goal of your press release is to attract media attention to your products, services, events or simply your company, you’re going to want - at least some of the time - to focus your press releases in such a way that writing the story will be easy for the journalists.

Simply put, when you want to attract media attention, you’re going to want to be sure that you’ve got a great headline for your press release and that you are able to include the who, what, where, when, why and how of the story in your lead paragraph. However, when you’re looking for the opportunity to make it even easier (and you’re distributing your press releases online), you’ll find that there are a number of ways to simplify the process for the writers.

For example, you can be sure that the contact information that you provide in your press release will put the journalist in touch with someone in the media department of your company who will be able to answer their questions. You can make sure that you’re providing links to the pages on your web site that will give journalists a place to find additional information about your business - including links to or the web address of your frequently asked questions page.

Attracting media attention is always going to be easier when you can ensure that the journalists whose desk your press release crosses is able to write the story with as little work as possible. By focusing on providing ample information and details, you can feel confident that you’re reaching out and attracting the media attention your business needs.

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