Attracting Media Attention Should Not Be Your Only Goal

Writing by Brick Marketing on Tuesday, 5 of February , 2008 at 2:19 pm

When you’re writing press releases for internet distribution, even though you want to attract media attention that should not be your only goal.

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Attracting media attention, yes, can help to get your product/service/event in the public eye - particularly if it is picked up by national television media. However, when you’re submitting your press releases to online distribution services there are a number of other things that you’ll be able to accomplish.

First, the right SEO can ensure that when someone is searching the web for your type of widget in your area, the person searching will see your release and learn that they can get what they are looking for locally. The right keywords can help your press release to rise to the top of a search result.

Also, because anyone can find your press releases online, you’ll want to be sure that you’re using them to get out information about your business and what you do: if someone is looking for a real estate event in Philadelphia and you’re hosting one, don’t you think it would be a good idea to give them enough info to catch and hold their attention?

One of the best things that you can do when writing and distributing press releases is to make a list of your goals. In addition to attracting media attention, what do you hope to accomplish?

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