Attracting Media Attention to Your Press Release

Writing by Brick Marketing on Thursday, 10 of January , 2008 at 12:29 pm

When you write a press release, part of your goal should always be attracting media attention. After all, if the media don’t notice your story, chances are good that bloggers and ezine creators aren’t going to pick up the gist of your new product, service or industry news. The key though is to use your press release to attract positive media attention.

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Let’s say that your business has created a great new widget that you’re particularly excited about and can’t wait to let people know about. While you might want to use words like “revolutionary,” “state-of-the-art,” and “best” to describe your widget, when someone in the media sees these terms, many think “Oh, it’s another one of those,” and may glance over the story.

In other words, all of the words that you think could really make your announcement stand out are terms that everyone else is using too. You just might find that, if you’re honest and realistic and keep your press release focused on the facts you’ll attract more attention to it.

That doesn’t mean that you should say that your widget is “average;” it means that you should focus on what makes it unique (just saying it’s unique isn’t enough). If your widget is compact and easy to carry, don’t just say that it’s compact, give the specifics.

When you create your press release, if you want to attract media attention you need to make sure that the announcement is newsworthy. You need to make sure that you are releasing the relevant details and not just hyping your product or event. Draw attention to the product or event by focusing on it - not on the hype around it - let the media focus on creating hype.

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