Attracting Media Attention: Who’s Your Target?

Writing by Brick Marketing on Saturday, 19 of April , 2008 at 6:06 am

PRWeb - Press Releases That Work
Writing press releases is a great way to attract media attention and to get publicity for the products, services and events that you know will get people talking. However, in order to really attract the right attention - in order to expand your reach - it’s important to have an understanding of who your target audience really is.

The press releases that you write to attract media attention for major news networks is going to be a bit different - in most situations, at least - from the press releases that you send out to a local business newsletter. The press releases that you write in hopes of attracting media attention from bloggers is going to have a different vibe about them than those that are written for distribution to your local independent radio station.

Unless you understand your goals before you sit down to write a press release, you’re going to find that there are some challenges that you’re going to face. The biggest challenge that you are going to find yourself up against, however, it choosing the right tone for the press release.

Members of the media are looking for different things. A newspaper editor is looking for something different than a news editor for your local 6pm TV broadcast. Its for reasons much like this that you should know who you are writing for before you sit down to write a press release: knowing your audience makes it a lot easier to attract the attention you’re looking for.

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