Attracting Media Attention With A Press Release

Writing by Brick Marketing on Saturday, 27 of October , 2007 at 8:43 am

Press release writing is all about getting media attention. If your press releases aren’t getting the media attention you think you deserve then you might want to rethink how you are writing them - and for what reason.

PRWeb - Press Releases That Work
You don’t want to send out a press release every time you get an article published somewhere. There must be a good reason for submitting a press release. Otherwise, media personnel will not pay attention to your press releases because you will quickly develop a reputation for sending out a press release over trivial matters. You don’t want to be known for sending press releases that contain no important information.

So what does get media attention? Here is a list of promotional purposes that you might use a press release for and that could attract the kind of media attention you are looking for:

• Your business incorporates or issues an IPO
• The business or an employee wins a major industry award
• Rollout of new technology or invention
• A key individual is promoted
• Sponsorship of a major event
• Change of direction in your business that will affect a large number of people
• You publish a book
• Your business introduces a new product line

These are not exhaustive, but you can get an idea of some ways that you can attract media attention from this list. There are other ways as well. Be creative, use your imagination, and don’t be trivial. If you truly have a newsworthy item to promote, you’ll get the media attention you deserve. But you’ve got to let the media know and that’s what the press release is for.

Category: Uncategorized

• Add this post to Del.icio.us - Digg

No comments yet.