Attracting Media Attention With A Pull Quote

Writing by Brick Marketing on Wednesday, 7 of November , 2007 at 10:53 am

Online press releases in 2007 are so much better than press releases were 10 years ago. You can do so much more to attract media attention with a press release today. It’s not all just smoke and mirrors.

Online press releases can draw important media attention to your business and ideas in numerous ways. One very powerful way to attract media attention is to use a pull quote. But just what is a pull quote?

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A pull quote is the art of taking a quote from your press release and drawing it to draw attention to it. You’ve seen this in newspapers for years. Your reading along then all of a sudden see a big blow up of a quote highlighted by colorful lines and block box that the text in the article wraps around. This is a pull quote. You can actually use a pull quote in your online press release to get the attention of the media people who will read it. It’s very effective and it adds additional character to your press releases.

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