Attracting Media Attention with Press Releases

Writing by Brick Marketing on Wednesday, 23 of January , 2008 at 10:59 am

When you write a press release, the goal is to attract media attention. Okay, you know that already, but what exactly does that mean?

The concept of attracting media attention with press releases isn’t new: from sending out a press release to local newspapers, TV stations and radio outlets in your area, chances are good that you knew that you wanted to at least get a mention of the product, service or event that you were announcing. Online press releases, however, for some reason seem to be a bit trickier.

PRWeb - Press Releases That Work
With online press releases, you aren’t just trying to get the attention of established media outlets, you also want bloggers to notice what you’re doing and to start talking about it. But does that really make a difference?

The answer that may be surprising is no. Attracting media attention is attraction media attention. The goal of your press release - as it has always been - is to catch the reader’s eye, get him or her interested in your event and then to pick up the phone (or fire off an email) to get more information.

That’s why it’s essential that, when you send out press releases, the major details are clear, your tone is excited but professional and the event is newsworthy: it’s that combination of events that draws the attention you’re looking for.

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