Attracting Media Attention with Relevant Headlines

Writing by Brick Marketing on Sunday, 13 of January , 2008 at 1:34 pm

There’s a wide variety of information out there about effectively marketing your business with press releases - online and off, though we tend to focus here on the online press releases. Some of it is good information, some of it might not be as valuable.

This advice about headlines, however, is good to keep in mind:

(source)Create a catchy headline that accurately summarizes your press release. Your press release’s headline can be one line or have a subheading as well. Just remember you are competing against hundreds of other press releases on the editor’s desk. When editors do not have time to sit and read every single press release that comes in, they sometimes just take a glance at the headline. It is very important to have a headline gets their attention so they start reading. Work on the headline because it is just as important as the body of the press release. While you should make your headline interesting and intriguing, make sure it has something to do with the contents of the press release. Using a headline like “Free Trip to Bermuda” when your press release is about your organic baby food company is not appropriate unless you are giving away free trips to Bermuda to your customers, and even then that headline should be revised.

PRWeb - Press Releases That Work

Attracting media attention with your press release isn’t just about getting the attention of editors who may run the story; it’s about getting that attention and then backing it up with substance. Attraction media attention should be a positive thing: if more often than not editors see that your PR headline isn’t exactly relevant, no matter how great your headlines are they will stop reading.

When you create a press release for your business, you need to make sure that you’re including relevant information. You need to take care to make sure that your releases are newsworthy. And you need to make an effort to draw in the media - and the people who they are reporting to with the releases that you write. A relevant headline is key to accomplishing those goals.

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