Attracting Media Attention: Writing Effective Headlines
Writing by Brick Marketing on Saturday, January 12, 2008
When you write a press release, the goal - obviously - is to attract media attention to the event, product or service that you are announcing.
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Unfortunately, if you’re not writing effective headlines for your press releases, chances are good that no matter how effectively written the release is, no matter how great the event, product or service is, you will not get the attention that your press release deserves.
What can you do to make sure that you’re writing effective press release headlines?
First, consider writing the body of the press release first. When you focus on the primary release, you’ll be able to write a headline (and sub headline) that matches the body of the release more effectively - it’s far more efficient than writing the body of the text to fit to the title: creating the title first is, in some cases, will limit the way that you write the content of the press release.
After you have created your press release, focus on what makes it appealing: what will draw the most attention to your words (and the event, product or service that you’re marketing)? This is the feature that you should focus on - it’s the feature that will help you to attract the attention that you need from the media and from prospective buyers.
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