Online Publicity Journal


Posts in category Attracting Media Attention

What to Look for When Hiring an Online PR Company



Online publicity has become a vital component for any successful business looking to dominate the online space for their product or service. many companies offering copy writing for press releases along with distribution so it is important to find one that will work well with your organization. It is important to treat your vendor like a partner so that the partnership meshes well. Here are something to look out for an ask when finding the right company to help you with your online PR.

1. Ask for a portfolio: For any company proud of their work they will be happy to show you their prior work they have completed for either themselves or their past clients. This will give you a better understanding of their style of writing.

2. In-house or outsourced?: Ask if their writing is outsourced or if they perform all writing in house. This will make a big difference. If they outsource writing a press release target for English speaking residents than I would be hesitant to have a release written by someone who’s English might be broken or a second language.

3. What distributors do you use?: Find out how they distribute their press releases. Some companies like to use one or two and some like to use a wide variety of distribution channels. This is important to know because depending on what you offer for a product or service will determine which channel might work out better for you.

Tagged online PR, Online Publicity, public relations
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Online Reputation Management for Doctors using Online PR



Are you a doctor who has recently found themselves on the examining table with an irate patient or client? If you have never approached the internet help your practice or taken it seriously now will be the time.

Chances are that a client or ex-employee will visit one of the whistle blowing sites to express their pain or anger. Often times nobody wants to listen to an angry patient but Rip Off Report will, and with open arms. One post on rip off report could cripple your practice for ever if nothing is done about it. The longer you let the listing sit the deeper that link will anchor itself in under your search results. Many people these days will search for a doctor’s name before visiting that specific practice to see what others might have had to say. A proper on press release campaign along with various other ingredients like active profile building will help clean up your online publicity. Online publicity in a digital age could be the make or break for your growing practice or business. It is important to keep it as clean as possible in order to stay competitive with your local competition. Launching an active and aggressive online press release campaign will become a vital ingredient in order to flush any negative press you might have hanging over your name in the all the major search engines. An online press release campaign targeting your name and your practices name is the first step of many to successfully clean up your online presence. Whistle blowing website such as Rip Off report have tremendous stickiness and quickly climb to the top of a search result. Whether proactive or reactive necessary steps must be taken.

Tagged doctor marketing, doctor pr, doctor reputation management
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Attracting Media Attention: Getting Your Press Release Noticed



One of the most important things for marketing professionals and business owners who plan to use press release writing to attract media attention is actually quite simple: if you want to attract media attention, you’re going to need to be sure that your press release stands out:

(source)“I found that the average journalist receives 215 press releases a week – mostly e-mailed – but some receive many more.

“In a situation where most journalists suffer from press release overload, it’s vital that a winning release presents a relevant news story in a compelling way.”

Simply put, when you want to be sure that you are attracting media attention to your press release, you’re going to want to be sure that you:

  1. Have a great story – a newsworthy event or announcement
  2. Use the right format
  3. Use quotations and site sources that will give credibility to your story
  4. Ensure that you are sending a relevant announcement

While it’s possible to attract media attention in other ways; the above will help to ensure that you get your press release noticed in a way that will be advantageous to your business.

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Recent Posts

  • What to Look for When Hiring an Online PR Company
  • Proactive Online Reputation Management
  • The Time for Online Doctor Marketing is Now!
  • Helpful Article Marketing Tips
  • Need Exposure Quickly?

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  • Creating A Buzz
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