Online public relations stretches very wide and allowing for many different ways to reach out to online traffic. Sometimes the more ridiculous the video the deeper it anchors into society with the potential to really bring some good traffic to your website.

Video has become a very powerful way to promote your business online and society has only seen the beginning stages of online video sharing. The numbers of how many people are streaming video are astonishing which makes this an unbelievable avenue to pull traffic and promote a healthy clean online pr campaign. many online press release distribution platforms now allow for video inclusion in the press release to offer an added touch to the press release. Numbers have proven that people enjoy streaming video. Often times more so than reading. If a video can help promote your positive branding and also your company message you can greatly increase your chances of visibility. Online video can then be taken and ran through the many different online video sharing websites such as YouTube and Vimeo to increase online exposure. Each one of these location allow you to build a profile which will then rank for certain keywords and also your company name.

A video done the right way can be great link bait for the online community along with many other obvious benefits. Sometimes a frowned upon video works well to build hype where as an informational video can help promote company products and service.

Online press releases have become a very popular method of communication. With many press releases ranking well in search engines it also become the marketing of choice for many savvy SEO experts and newbies. There are always basic rules and tips that apply when ever writing a press release. If you are trying to attract the attention of editors from newspapers and magazines it is very important to follow some basic components of press release writing.

1. Spell Check! I know that this sounds very obvious but many press releases still go out every day filled with spelling and grammatical errors. If you are trying to get the attention of important industry professionals than you better make sure you have all your text spelled correctly. It only takes a few seconds to hit the spell check button.

2. Make it Interesting - nobody is going to pick up your story because you introduced a new sock warmer. Make it innovative or announce a new partnership or charity event. If you are doing it just for link building than chances are nobody is going to read it anyways but if you want someone important to see it make it reach out and grab their attention.

3. If you want to have further reach with your PR take the link it sits on and tag through the various social bookmarking websites such as Digg, Mixx and Delicious.

4. Make the opening paragraph in your press release extremely effective. The first 10-15 words are probably the most important in your entire press release. It should highlight what can be expected in the rest of your PR. It almost like a pitch so make it grab someones attention.

5. Don’t forget to provide your contact info. Provide as much as possible so that an editor or website can get in touch with you if needed.

If you follow these five basic steps you should be off to a good start to start putting out an effective PR campaign.

More and more marketing department are really starting to feel the crunch of the economy. Business has slowed down, layoffs have left your department looking like swiss cheese and as you sit there at your desk wondering how you can maintain your online PR and branding with a 30% budget cut you ponder if you should run for the hills or put on your boots in get in the trenches.

Many marketing managers and industry executives are faced with the daunting task to keep things moving despite recent set backs. There is still hope to keep your company message alive. One thing that many of us have now is a bargaining chip. If you are feeling the pain of what is occurring then chances are so are your vendors that you might outsource many of your efforts to. Make an effort to place some phone calls and see if you can get distribution costs for cheaper. With so many companies scraping for new business right now chances are they might just go for it. Don’t get to greedy or they might slam the door in your face.

Now is also the time to analyze your existing teams strengths and weaknesses. Find out what everyone is really good at. You might find that you have an employee that has been itching their whole life to become a writer. Put together a group meeting and have everyone write down what they feel their strengths and weaknesses are in the workplace and you might stumble upon some hidden gems that have been sitting right under your nose for the last nine months. You might find out that you have been outsourcing copy writing and there has been a writer that can just as easily accomplish the task at a much reduced cost. Often times you will have employees that are just to shy to come forward and offer a helping hand for fear of loosing their already loosely hanging job so its up to you as a team leader to find these abilities in the people sitting around you. By shaving off costs in one area you can reallocate funds into another area and keep your online PR and branding efforts moving strong through troubled waters.

To get people to find your website doesn’t really require you to look for tricks and easy and quick schemes. The internet is young and vulnerable but it is getting smarter and smarter as time goes. Slowly many bad apples will eventually be weeded out through technology and clean up efforts. With that said expanding your online publicity has to be done through a well thought out organic building process and that building process comes in many shapes and sizes.

One way that we have found that works great for online publicity; brand management is through building profiles, lots and lots of profiles. There are many social media sites that allow you to build great ranking profiles fully equipped with RSS feeds, linkage and many other goodies. Launching profiles for your business is a great way to increase your online publicity. If you are a company that sells products launch a Flickr account for your product line. You have the ability to pick a custom URL for your Flickr account along with custom tags that will help your profile rank in the search engines.

By exploring the different social media websites you can quickly expand your online brand and publicity through various profiles. If you are a company that is on a budget this is perfect because most sites allow you to build free profiles. This will add credibility to your brand and help with your online reputation. By engaging in these various online sharing and social sites your company profiles can quickly start to move around online for all your audience to see. Once they see these profiles they will have the ability to leave comments and really keep in touch with your organization. You can even take your profile building a step further by using keywords with your company information for ultimate search engine friendliness.