More and more marketing department are really starting to feel the crunch of the economy. Business has slowed down, layoffs have left your department looking like swiss cheese and as you sit there at your desk wondering how you can maintain your online PR and branding with a 30% budget cut you ponder if you should run for the hills or put on your boots in get in the trenches.

Many marketing managers and industry executives are faced with the daunting task to keep things moving despite recent set backs. There is still hope to keep your company message alive. One thing that many of us have now is a bargaining chip. If you are feeling the pain of what is occurring then chances are so are your vendors that you might outsource many of your efforts to. Make an effort to place some phone calls and see if you can get distribution costs for cheaper. With so many companies scraping for new business right now chances are they might just go for it. Don’t get to greedy or they might slam the door in your face.

Now is also the time to analyze your existing teams strengths and weaknesses. Find out what everyone is really good at. You might find that you have an employee that has been itching their whole life to become a writer. Put together a group meeting and have everyone write down what they feel their strengths and weaknesses are in the workplace and you might stumble upon some hidden gems that have been sitting right under your nose for the last nine months. You might find out that you have been outsourcing copy writing and there has been a writer that can just as easily accomplish the task at a much reduced cost. Often times you will have employees that are just to shy to come forward and offer a helping hand for fear of loosing their already loosely hanging job so its up to you as a team leader to find these abilities in the people sitting around you. By shaving off costs in one area you can reallocate funds into another area and keep your online PR and branding efforts moving strong through troubled waters.

To get people to find your website doesn’t really require you to look for tricks and easy and quick schemes. The internet is young and vulnerable but it is getting smarter and smarter as time goes. Slowly many bad apples will eventually be weeded out through technology and clean up efforts. With that said expanding your online publicity has to be done through a well thought out organic building process and that building process comes in many shapes and sizes.

One way that we have found that works great for online publicity; brand management is through building profiles, lots and lots of profiles. There are many social media sites that allow you to build great ranking profiles fully equipped with RSS feeds, linkage and many other goodies. Launching profiles for your business is a great way to increase your online publicity. If you are a company that sells products launch a Flickr account for your product line. You have the ability to pick a custom URL for your Flickr account along with custom tags that will help your profile rank in the search engines.

By exploring the different social media websites you can quickly expand your online brand and publicity through various profiles. If you are a company that is on a budget this is perfect because most sites allow you to build free profiles. This will add credibility to your brand and help with your online reputation. By engaging in these various online sharing and social sites your company profiles can quickly start to move around online for all your audience to see. Once they see these profiles they will have the ability to leave comments and really keep in touch with your organization. You can even take your profile building a step further by using keywords with your company information for ultimate search engine friendliness.

Article Directories can be a great source of online publicity. Submitting articles to directories does multiple things.

First it can establish you in your field as an expert. By providing information on your service or product you can make yourself known in your field of expertise as an expert. By nature the internet is an information resource. It is well known that most people turn to the internet when looking for information. Articles are regarded as an excellent source of information.

Articles also provide links to your website. Links can be placed either in your article body or in the biography of the author. Either way when the article is placed in a directory or picked from the directory for publication the links must remain in place, thus you can garner many more links to your site than just the directories that you submit the article to.

Most people do have a problem with article publication that is they think that they cannot write an article. More and more those same people are realizing that they can write a basic article. However if you are completely sure that this is not your area, then search out the services of a good article or ghost writer. There are many organizations that provide this service at a very reasonable price, and the return on that investment is beyond measure.

Online publicity is one of the marketing tactics that any company should take advantage of. Most of the publicity outlets online are low or no cost and very easy to use. Unfortunately if you do not plan your publicity path they can be as much an evil as they are good!
Planning your online publicity track is not much different than planning the traditional track. It actually involves the same principles.

• Do a competitive analysis- you need to know how the public see you and your competition.

• Map your key messages- Know before you start what message you want to send and aim all articles, press releases and announcements toward those messages. This should directly tie into what you are doing offline as well.

• Press Materials- Just as you have offline you need to have press materials available online. This is simple, just create the items you would typically give out to the press and store them on a page on your website.

• Targets- Make a list of place that you want to submit your publicity items. They should be fairly well trafficked sites, with a good page rank.

• Story ideas- for each of the targets create a story or idea to pitch to them. Make sure that the story or pitch lines up with the editorial view point of the publication.

• Create a calendar- plan your attack, each week at least there should be one contact made. More if possible as not everyone will publish what you send them each time.

Online publicity is not hard with the proper planning. Plan your attack and execute it well and your company will become an everyday name on the web as well as in your backyard. If you need assistance with developing your publicity calendar there are a number of outlets available.

In the world of online public relations making sure your image is portrayed correctly is just as important as it is having the right employee that is capable of managing a client’s image. What good does it do when you finally bring aboard that client you have been reeling in for 6 months only to look at the back of their head as they walk out of your board room with a ripped up contract in their hand?

eMarketingSilo has become a one stop shop for the online marketing industries need for good quality employees that have the knowledge and hunger and will to do what it takes. This niche employment website has enough resources for you or your organization to staff your entire online marketing department. When it comes to writing a press release or simply just distributing it you want to know that you have a qualified individual behind the wheel. eMarketingSilo has a vast database ranging of qualified PR managers to PR associates. With the rise to power of technology and the ability to communicate and portray a person or companies image even quicker and easier than it ever has been you want to make sure your employee is on top of opportunities. It has never been as important as it is now to utilize all communication tools at our finger tips. eMarketingSilo can help you find a candidate that is right for your company. You can stop wasting your time visiting sites with endless amounts of resumes and inquiries from unqualified candidates. eMarketingSilo only traffics qualified candidates that have the expertise in the online public relations industry to satisfy clients and go above and beyond what is expected. With an entire area of the website dedicated towards finding online public relations professionals your journey to find the right employee has just become much easier.

For more information on how to help your organization with its employments needs please visit http://www.emarketingsilo.com