The recession has shown up on our doorstep like that uninvited guest who rings your door bell and hangout way too long. If you are a company who executes a great deal of online marketing what do you do now? Cutting back your spending could cause your business to go under. Finding low cost alternatives to your online PR might just have be a must, for now.

There are many free to almost free press release services out there it just requires filtering through which ones will work best for you. In this down economy marketing dollars will almost definitely be cut at many companies so it will be important to have alternative resources to get your press releases out. Below are some alternatives to the higher priced PR distribution services which could very well come in handy in the near future.

PRLeap.com

PR Leap is a great alternative to companies such as PRweb. PR leap allows you to include text links along with embedded video. Pricing is ranges from $49-$149 depending on what additional features you would like to ad to your distribution.

PR Log.org

PRLog.org is a free press release distribution service that allows you to include three direct links within the release along with an image and tags. Your profile within the website also uses unique URLS and they do rank for your name in the search engines so you get a few nice little features. Not too bad for a free service.

Free-Press-Release.com

Free-Press-Release is a free service that allows you to upgrade if needed. If you are not worries about have a link in the release to your website than the distribution will not cost you anything but if you are looking to include a link it will only cost you a dollar to distribute. To really spruce things up and promote it they charge 5 bucks. Not too bad if you are on a serious budget.

1888pressrelease.com

1888PressRelease offers plans from free to $50. The free service is very bare bones but for $50 dollars you can add links and photo galleries with the release.

PRZoom.com

PR Zoom offers a free service as well with the ability to upgrade for additional features. The free service gets pretty decent reach and allows for links as well attached to the release.

Online public relations has become a very important component for any online business looking to take their brand a little bit further. When search for the partner to have your press release distributed make sure to research and do your homework as to the specific reach of that company.

Each press release distribution company has different specialties and some claim to have it all but most of them have strengths and weaknesses. It is important to research what those strengths and weaknesses are so that you are not targeting the wrong type of effort. Companies like PRWeb have been know for being a great service for link building. Their online distribution channels have become an industry standard for many online marketing experts, guru’s and agencies. Where some online press release distribution companies reach out to more offline candidates in magazine and newspaper. If you are looking to send out a press release campaign for the sake of link building it is important to pick the right PR distributor for the job. With economic times getting more and more difficult it is important for any company to know exactly each step they are making and how each dollar is being used. Wasting money by choosing the wrong firm that do not really match your goals for your PR campaign is something that cannot be done.

When search for the right firm make sure to do your homework. Speak with customer service reps and account managers and find out their specialty before you start spending your hard earned dollars.

You have built a website, published it and now what? Wait for customers to land on your website, pull out their credit card and start buying? If it where that easy I would be sitting on a beach in Maui with my sunglasses. Unfortunately now you have to get your website visible. Launching a website and not doing anything can pretty much guarantee you an invisible company.

A properly designed and executed online press release campaign will not make you rich but it sure will get the wheels spinning for your website to start climbing the rankings in the various search engines. You need to picture your website like an empty gas tank and it needs fuel to run and climb. This fuel comes in many different forms but one sure way is by writing press releases and submitting them through the various different online press release distribution websites. Once you have figured out that you want to promote your website through a press release campaign you need to map out your strategy. Putting together a 12 month outline on topics and keywords you want to target will allow you to stay on track with your campaign. Pick chose your vendors ahead of time so when it is time to distribute you don’t have to go and search around for distribution companies. Let Microsoft Excel be your best friend. Use nice bright colors and arrange the boxes so that you can keep yourself organized. When it comes time to writing you will be a few steps ahead of the game. By taking this approach with all your online marketing you can map out your entire online marketing strategy. Online publicity and website promotions in general require a great deal of information and you need to be organized to accurately execute all your tasks. Taking this approach will ensure one step closer to generating a power house of a website.

PRWeb - Press Releases That Work

Simply put, when you are choosing a press release distrubition service, it’s important to be sure that:

• The press release distribution network can get your release out online – to a large range of media outlets.
• The press release distribution network can provide hints and help to make sure that you are getting as much as possible out of your press release.
• Your press release is distributed with faxes, email and, in some cases, audio to make sure that everyone who needs to get the information does.
• The press release distribution network that you choose should have a proven track record of helping businesses like yours to get the word out to the media.
• The press release distribution network that you choose should be able to reach your target market.

By taking the time to research press release distribution, you’ll be in a better position to get the word out about what you’re doing, why you’re doing it and who will benefit the most. In other words, by researching your press release distribution options and choosing those that are best for your business, you’ll find that you are in a better position to market your business successfully.