It shouldn’t be new news that online PR is something you should focus on sooner or later as an ingredient in your online marketing strategy. It does require more than just writing a couple of paragraphs to get noticed and have it impact your link building. Here are a few tips that should help you with your press release SEO tips.

1. Make sure it is newsworthy: Nobody wants to hear about day old newspaper for information. Make sure your press release has something worthy to speak about otherwise nobody will pick it up and for link building purposes you want as many online sites to pick up that information.

2. Make sure to use keywords: Make sure to use all your keywords you want to target. If you write your press release and do not hyper link or use any of your targeted keywords or phrases then how do you expect to ever rank for those terms in the search results.

3. Make sure it is lengthy: Make sure your press release is roughly 450-500 words long. Typically press releases should have some value and girth to them so make sure you have some meat in there so it doesn’t appear to be un-newsworthy.

4. Take a campaigned approach: Launching any press releases is better than not launching anything at all but a campaigned approach will work much better. Structuring a 12 month press release campaign with chosen topics and pre determined keyword will not only be easier for actual execution but your campaign will have much more of an impact on your search engine rankings.

5. Make sure to put your contact info: This sounds very simple but make sure to include your contact information at the end of every press release as a media contact. If a potential customer lands on your press release and doesn’t know how to get a hold of you that doesn’t do anybody any good.

PRWeb - Press Releases That Work

Simply put, press release SEO matters because:

(source)By optimizing a press release for the keywords and phrases that your website is targeting, and then submitting it for global online distribution, one can quickly build up the number of incoming links (backlinks) to their website. Of course, the more backlinks you have, the better you should rank for the keywords that you’ve targeted.

In other words, press release SEO is another step in the process of marketing your website with one way links – of course, that also means that you’re going to need to be sure that you are optimizing your press release well. Focus on the anchor text that you use in the links in your press releases. Look at using those keywords and key phrases that are particularly relevant to your company, to your website or to the product, service or event that you are announcing.

Press release SEO isn’t just a process, nor is it something that is static: you’re going to need to be sure that you are taking the time to use SEO techniques in every press release that you send out. You’re also going to want to ensure that you are adjusting your techniques along with changes to the way sites are ranked. By doing so, you’ll find that you’re able to get better results – and that’s the real reason why press release SEO is important: it helps you to get the results that you’re looking for.

PRWeb - Press Releases That Work

There are some levels in which this is true:

• The title of your press release is a lot like the heading or title tags on a website: you want to be sure that it’s relevant and that it contains your keywords when possible.
• Readers will find your press release and your website based on the keywords or key phrases that they search with.
• You are going to have different press releases for different audiences just as you will create relevant landing pages on your website to appeal to different audiences.

However, despite the similarities between your press release SEO and the SEO that you use for your website, there are differences as well. Simply put, the goals that you have for your press releases are going to be different than those that you have for a website.

When you’re thinking about press release SEO, focus on the ways in you can reach your target market(s). Focus your press release SEO on getting the word out about what you have to offer; use your website SEO to seal the deal.

PRWeb - Press Releases That Work

Press release SEO is all about making sure that you’re getting information out there. Whether your press release story is picked up by bloggers, by news feeds that are related to the products and services that you’ve got to offer, by members of the traditional media and members of online news sites, you’re going to find that, provided you take advantage of SEO techniques that you use on your web site and blog, you are able to get quality links back to your site.

Ultimately, that’s what’s important about press release SEO – and about distributing your press releases to sites that have a high page rank. The quality links that come into your web site, the links from sites that have done well in terms of their own search engine rankings, are going to help you to boost the ranking of your own web site.

Press release SEO is all about building up the online reputation of your web site – in many cases, it’s also the goal of distributing press releases. Getting the right links is essential, and that’s why it’s important to look at the SEO techniques that you apply to each release you write and distribute.

PRWeb - Press Releases That Work

(source) Incorporate Keyword Phrases into Promotions – whether it be press releases, online advertising or social media promotions, using a keyword phrases along with yours or your client’s name can enhance how searchers search for the website in the future.

By making sure that you are focusing on consistent usage of keywords – both on your web site and in terms of press release SEO – you will find that your business if far more associated with those terms. By knowing that you are able to consistently market your business and to associate a product or service with a certain set of terms, you will find that it’s a lot easier to build an online reputation.

Press release SEO will help you to build that reputation – in part because of the way in which you are building links to your web site and in part because of the focus on getting the word out about your business and the products and services that you offer as well as the events that you want to be sure that you highlight.

When you are able to recognize the value of keywords and key phrases, when you understand that press releases are a part of your overall SEO strategy, you’ll find that you are in a position to grow your business a bit more rapidly – and to succeed in the overall association of your keywords and phrases with the products, services and events that you have to offer.

Simply put, press release SEO is all about making sure that you are distributing your press releases to reputable outlets like PRWEB that are well recognized by the search engines. Likewise, you should be sure that you are focusing on using the right keywords and key phrases when you are writing your press releases; you want to be sure that your prospects – whether customers, others in your field or members of the media – are able to find the press releases that are relevant to them.

Consider the following example related to real estate searches and SEO:

(source)Let take it a step further, according to NAR over 85% of all transactions start online, then those three agents or broker would control 68% of transaction for that search term. So for every 1000 times someone searches for the term ex. “Your City homes” these have the potential to bring the following traffic to your website.

Site 1 (56.36%) would bring you 563 visitors
Site 2 (13.45%) would bring you 134 visitors
Site 3 (9.82%) would bring you 98 visitors

Now, chances are good that if you’re reading this post, you’re looking for press release information rather than looking into more basic SEO information; however the numbers aren’t going to be all that far off. Even when the search is just through PRWEB, the top results are going to get the most click throughs. If you’re in the top of the listings thanks to press release SEO, you’re going to get more out of every release you send out.

(source)I write sometimes 8-12 press releases each month, mostly for our client businesses. I have a process I use that makes sure I’m hitting all the bases to both optimize the press release for the search engines and also that the content is newsworthy and presented in an intersting way…

But everyone can use a little help now and then. Just recently David Meerman Scott noted a new tool called Press Release Grader. I have to say it’s definitely a tool worth checking out if you write press releases, whether you’re just starting or you’ve got a gazillion under your belt. After all, the factors that make a press release successful are still evolving.

When you want to be sure that your press release is getting the job done – both in terms of press release SEO and with regard to getting the word out about the products or services or events that you know are newsworthy – it’s important to look at whether or not you are sticking to the right format, whether or not the links that you choose to include go to the right pages and whether or not you’re using your keyword or key phrase enough.

By analyzing the press releases that you write – whether or not you use a tool like Press Release Grader – you’ll find that you’re able to really see what you’re doing well and to see where you could benefit from a little more work.

After all, when you are distributing press releases online, you want people to find information. You want people to see that you can anticipate their needs and that you’re prepared to meet those needs. You want to be sure too that members of the media (traditional media like newspapers, TV and radio along with more modern media members like bloggers) are able to learn about an event you are sponsoring, an important change at your company or the products and services that you have to offer.

Press release SEO can make it easy for people to find your press releases, however, if you spend too much time paying attention to press release SEO and not enough time getting the word out about the newsworthy event that you are marketing, chances are good that others won’t get the gist of what you are saying. When you’re looking at spreading the word, keep your information central to the release that you distribute.

When you write a press release in the information age, you can’t just throw it together and say “I’ve got a press release.” Those were the old days. The ideas in the press release were far more important than the individual words you use. That’s not so any more.

The ideas are still important. Don’t get me wrong. But it’s equally important that you use the right words – the right keywords.

Your title must contain your important keyword as well as grab the reader’s attention. You must include your keyword several times throughout the press release. You must also use some anchor text to drive traffic to specific pages of your website. And don’t forget the graphics. Today’s press releases can include graphic photos and images and when you use them, just as you would on your web page, you must include alt tags.

We’ll cover SEO for press releases a little more in depth as we go. For now, that should get your imagination working.