It shouldn’t be new news that online PR is something you should focus on sooner or later as an ingredient in your online marketing strategy. It does require more than just writing a couple of paragraphs to get noticed and have it impact your link building. Here are a few tips that should help you with your press release SEO tips.
1. Make sure it is newsworthy: Nobody wants to hear about day old newspaper for information. Make sure your press release has something worthy to speak about otherwise nobody will pick it up and for link building purposes you want as many online sites to pick up that information.
2. Make sure to use keywords: Make sure to use all your keywords you want to target. If you write your press release and do not hyper link or use any of your targeted keywords or phrases then how do you expect to ever rank for those terms in the search results.
3. Make sure it is lengthy: Make sure your press release is roughly 450-500 words long. Typically press releases should have some value and girth to them so make sure you have some meat in there so it doesn’t appear to be un-newsworthy.
4. Take a campaigned approach: Launching any press releases is better than not launching anything at all but a campaigned approach will work much better. Structuring a 12 month press release campaign with chosen topics and pre determined keyword will not only be easier for actual execution but your campaign will have much more of an impact on your search engine rankings.
5. Make sure to put your contact info: This sounds very simple but make sure to include your contact information at the end of every press release as a media contact. If a potential customer lands on your press release and doesn’t know how to get a hold of you that doesn’t do anybody any good.


