Writing by Online Publicity Journal on Thursday, October 16, 2008 Comments Off
It shouldn’t be new news that online PR is something you should focus on sooner or later as an ingredient in your online marketing strategy. It does require more than just writing a couple of paragraphs to get noticed and have it impact your link building. Here are a few tips that should help you with your press release SEO tips.
1. Make sure it is newsworthy: Nobody wants to hear about day old newspaper for information. Make sure your press release has something worthy to speak about otherwise nobody will pick it up and for link building purposes you want as many online sites to pick up that information.
2. Make sure to use keywords: Make sure to use all your keywords you want to target. If you write your press release and do not hyper link or use any of your targeted keywords or phrases then how do you expect to ever rank for those terms in the search results.
3. Make sure it is lengthy: Make sure your press release is roughly 450-500 words long. Typically press releases should have some value and girth to them so make sure you have some meat in there so it doesn’t appear to be un-newsworthy.
4. Take a campaigned approach: Launching any press releases is better than not launching anything at all but a campaigned approach will work much better. Structuring a 12 month press release campaign with chosen topics and pre determined keyword will not only be easier for actual execution but your campaign will have much more of an impact on your search engine rankings.
5. Make sure to put your contact info: This sounds very simple but make sure to include your contact information at the end of every press release as a media contact. If a potential customer lands on your press release and doesn’t know how to get a hold of you that doesn’t do anybody any good.
Writing by Online Publicity Journal on Friday, May 30, 2008 Comments Off
PRWeb - Press Releases That Work
When you’re distributing press releases on line, having a sense of search engine optimization is essential. While you may not know much about press release SEO, there are tools that are available that can help you to be sure that your press release is getting the job done:
(source)I write sometimes 8-12 press releases each month, mostly for our client businesses. I have a process I use that makes sure I’m hitting all the bases to both optimize the press release for the search engines and also that the content is newsworthy and presented in an intersting way…
But everyone can use a little help now and then. Just recently David Meerman Scott noted a new tool called Press Release Grader. I have to say it’s definitely a tool worth checking out if you write press releases, whether you’re just starting or you’ve got a gazillion under your belt. After all, the factors that make a press release successful are still evolving.
When you want to be sure that your press release is getting the job done – both in terms of press release SEO and with regard to getting the word out about the products or services or events that you know are newsworthy – it’s important to look at whether or not you are sticking to the right format, whether or not the links that you choose to include go to the right pages and whether or not you’re using your keyword or key phrase enough.
By analyzing the press releases that you write – whether or not you use a tool like Press Release Grader – you’ll find that you’re able to really see what you’re doing well and to see where you could benefit from a little more work.
Writing by Online Publicity Journal on Wednesday, May 28, 2008 Comments Off
PRWeb - Press Releases That Work
When you are going to be distributing press releases on the web, you’re going to want to be sure that you’re taking press release SEO into consideration – after all, you want to be sure that your press releases will be easy to find if someone is searching for a relevant keyword or the specific product or service that you have to offer. However, being sure that you’ll looking at press release SEO does not mean neglecting the information that is central to your story.
After all, when you are distributing press releases online, you want people to find information. You want people to see that you can anticipate their needs and that you’re prepared to meet those needs. You want to be sure too that members of the media (traditional media like newspapers, TV and radio along with more modern media members like bloggers) are able to learn about an event you are sponsoring, an important change at your company or the products and services that you have to offer.
Press release SEO can make it easy for people to find your press releases, however, if you spend too much time paying attention to press release SEO and not enough time getting the word out about the newsworthy event that you are marketing, chances are good that others won’t get the gist of what you are saying. When you’re looking at spreading the word, keep your information central to the release that you distribute.
