Creating a Buzz: Getting the Editors’ Attention

Writing by Brick Marketing on Thursday, 3 of July , 2008 at 11:53 am

PRWeb - Press Releases That Work
When it comes to creating a buzz, you can bet that you need one thing above everything else: you need to be sure that you get the attention of the editors at various publications (as well as the attention of well known bloggers). Without the attention of the editors, you’ll find that you’ll struggle to create the buzz that you’re looking for.

The reality is that there are a number of key elements that will help you to capture the attention that you’re looking for - including a number of buzzwords that will help to ensure that your news creates a buzz:

(source)get started generating ideas for your business’s press releases on your own. Each of the words on this list was cited in the NYT article as useful in getting editors’ attention, so brainstorm headlines and subheads with the following:
toxic
long-term health risks
safe
easy
trick
breaking
green
environment
foreclosure
breakthrough

At any point in time, the buzz words that will catch an editor’s attention are going to change, however that doesn’t mean that you’re going to want to ignore the terms that are hot at the moment. If you have a green product that’s great for the environment, be sure that you are able to highlight those features in the press releases that you put out about the product. If you have a service that helps homeowners avoid foreclosure, you’ll want to be sure that you’re putting out relevant news.

When you’re able to catch the attention of editors with your press release by giving them what they’re looking for, creating a buzz will be a lot simpler - see for yourself.

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