Creating A Buzz: How Online Press Releases Can Make People Talk

Writing by Brick Marketing on Wednesday, 17 of October , 2007 at 9:26 am

If you are planning a special event or have something exciting going on about your business you might want to create a buzz, a euphemism for stirring people to talk about your business. If people don’t know about it, they won’t talk about it. That’s why sometimes you have to “give a little nudge.”

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There are various ways you can do that. I wouldn’t stick to just one. Many times, multiple approaches are best. But you do need to include press releases into the mix. Online press releases, particularly, can be very effective in helping you create the buzz you want.

The point is to get people to talk about your business in such a way that they spur others to talk and get excited about what you are doing. That means appealing to their sense of wonder, awe, maybe even be a little bit controversial. Use your own strengths to get people to talk. What are they saying about you? If they’re saying nothing at all then it’s time to rethink your strategy. Even saying negative things about your business can get the buzz going.

The bottom line is, stir some excitement. When people are excited about something, that’s when they talk. They tell their friends and their friends tell their friends. Even members of the media will share the news if it’s exciting enough. But you have to get the ball rolling.

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