Creating A Buzz Like A Bumble Bee

Writing by Brick Marketing on Sunday, 21 of October , 2007 at 4:18 pm

Want to create a buzz? You need an angle.

An angle is a story, a way to approach your audience. There are several ways to do it, but I would include a press release for almost every one of them. Today, we’ll talk about viral video, one of the best ways to create a buzz in the new millennium.

The first step is to define your angle. Write your story before you tell it.

After you know the story, put together a media packet. Your media packet will include information about your business executive team, products and services, company history, press releases, and essential video and audio files that give an idea what your company is about. Put them online but also make hard copies so that you can pass them out to media personnel at local events.

PRWeb - Press Releases That Work
You want to distribute your video to all the viral video hot spots online. You also want to include it in your press release, which you’ll distribute online and use to drive people to your website - preferably to your media page, but also to your home page or the page that has the specials on it that you want to promote. It all begins with your angle, your story. But don’t let it end there. Otherwise, the only buzz will be the bumble bees.

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