Creating a Buzz: Press Releases as Marketing Tools

Writing by Brick Marketing on Thursday, 24 of April , 2008 at 3:24 pm

PRWeb - Press Releases That Work
When you’re looking for the best ways to create a buzz about your business, it is essential that you’re taking a look at writing and distributing press releases. Take the following comment on internet marketing for example:

(source)Times have definitely changed. The dynamics on the Internet have
changed and Web 2.0 is here. This means from a marketing perspective you
must become engaged in blogs, rss & press release distribution to announce
your business and build customer trust. Start a blog through blogger.com,
create RSS feeds for your website content. The best bang for your buck
would be through a press release. An excellent press release resource is
24-7pressrelease.com. The site offers a $49 package that will give you
instant exposure, tens of thousands of headline impressions, allow you to
add images, and performs search engine optimization on your press release.
For a new website, a press release is an essential part of your marketing
starter kit.

Now, while the excerpt focuses on one particular press release service, the key is to look at the bigger picture - especially when you want to be sure that you are creating a buzz.

The goal isn’t just to create a press release; the goal isn’t just to announce that you have a new website and you want people to check it out. The goal isn’t even merely choosing the right images and SEO strategy for your press release.

Creating a buzz is about a number of factors - and the ways in which they work together. Looking at the big picture lets you see that having an archived release is important because it creates permanent links; having your press release sent out to the news media helps others to pick up the story and syndication helps to create a buzz by putting your release out there in multiple places.

When you’re looking into creating a buzz about your business with press releases, focus in on that big picture: remember, the goals that you have for creating a buzz with press releases should be very similar to the goals you set for all of your other marketing materials.

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