Creating a Buzz: Taking Advantage of New Technologies

Writing by Brick Marketing on Thursday, 26 of June , 2008 at 5:45 pm

PRWeb - Press Releases That Work
Press releases have long been a great way to create a buzz about your company, a product or service or a big upcoming event that you want to be sure that your current and prospective customers are aware of. Of course, these days, creating a buzz with press releases isn’t just about making sure people are talking, it’s also about taking advantage of new technologies.

A while back, it was the social media press release that was creating a buzz - the chance to use more links, to add photos and to provide additional information. Now, 24-7 press releases is taking it to another level:

(source) With the new service, small, medium and large sized businesses can leverage video content to generate publicity and exposure for their products and services. Authors, filmmakers, musicians and other creative professionals are able to showcase their distinct style through the openness and entertainment-qualities of video.

“Multimedia content, like video, can dramatically improve the effectives of a press release, and allows businesses to craft a message that sticks,” said Philip Louie, Vice President, 24-7 Press Release. “The dramatic explosion of video traffic online from users of all ages demonstrates the importance of integrating video into marketing and publicity campaigns. As a press release distribution service, we stand at the forefront of this movement and see video as crucial to enriching the long-term strategic goals of our users.”

Creating a buzz with press releases is fantastic. Video also helps you to focus on getting the word out on your website, it only makes sense that it would make its way into press releases. By including more information, taking advantage of the indexing of video by the search engines, it stands to reason that you’ll be in a great position to push your press releases to the next level; by moving forward with new technologies, you’ll find that creating a buzz is simpler - and that you’re able to get the attention that your web site and company need.

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