Creating a Buzz with Your News: Is It Really Press Worthy?
Writing by Nick Stamoulis on Wednesday, May 7, 2008 Leave a comment
PRWeb - Press Releases That Work
Writing press releases is a great tool for creating a buzz, but it’s important to look at both sides of the coin. Yes, you can create a buzz with your news. Yes you can get incoming links and you can get others to publish your news on their website which will get different people talking than those who typically are checking out what you have to offer. But it’s important to be able to answer one question: is the news you’re spreading with your press release really press worthy?
(source)An online press release can provide two benefits. One is to get one-way incoming links to your website – that’s good for SEO. Another benefit is that other websites will pick up on the press release, and your information will get published on several or many websites.
To get the second benefit, you need to write about something truly newsworthy. And, I don’t think something newsworthy comes along all that often. However, to get incoming links to your website all you really need to do is write a well-optimized press release that is about something that you are doing.
On one hand, I agree with the statement, in order to really create a buzz with your news, it has to be news. I disagree with the sense that something newsworthy doesn’t happen all that often, but will acknowledge that, in real estate (the author’s field) that might be the case. When you’ve received a great endorsement for your product or service, when you’ve brought on a key employee whose contribution to the field is well known or even when something that is relevant within your industry is going on and you’re involved – you do have a newsworthy event.
Will every member of the media pick up every press release that you send out? No, of course not. However, when you make an effort to release news that is press worthy, you’ll find that it’s a lot easier to create a buzz than you may have believed.
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