Creating a Buzz with Your Press Releases

Writing by Brick Marketing on Wednesday, 9 of January , 2008 at 12:08 pm

When you write a press release what’s your real goal?

Ultimately, your goals should include attracting traffic to your website and business as well as increasing sales, but that doesn’t mean that your press release should be a sales pitch. In fact, it’s not even a good idea to use your press release as a marketing material that talks about all of the great features of a product, your company or the thrill of attending an event that you’re sponsoring.

Your goal with a press release is to create a buzz.

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In other words, when you write your press release, you’re going to want to get readers excited; you want news outlets to pick up and publish the story; you want to attract more than just prospective customers, you want to get the attention of others who have blogs, news sites and podcasts so that they start talking about your site.

How do you create a buzz? One way is to make sure that you’re releasing your press releases at the right time and that you’re talking about something that’s newsworthy. You should ensure that the info you’re releasing is reaching the right market - if you sell sporting goods, for example, why get your press release out there to a market where people are only interested in cosmetics?

When you’re aware of what you need to accomplish with your press release, you’re going to find that it’s far easier to generate a buzz. Write in the correct format, use language that gets people excited about what you have to offer and get your release submitted to the right market and you’ll see better results.

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