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	<title>Online Publicity Journal - Press Release Writing and Public Relations Blog</title>
	<link>http://onlinepublicityjournal.com</link>
	<description>Blog about online publicity and public relations.</description>
	<lastBuildDate>Sat, 05 Jul 2008 23:57:37 +0000</lastBuildDate>
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		<title>Press Release Writing: Do You Have Journalism Contacts?</title>
		<description>When you're looking at press release writing as an option for promoting your business, one of the things that you are going to want to be sure of is that you know what bloggers, editors and journalists are going to be looking for when they read a press release.

Simply put, ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-do-you-have-journalism-contacts/2008/07/05/</link>
			</item>
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		<title>Creating a Buzz: Getting the Editors&#8217; Attention</title>
		<description>
When it comes to creating a buzz, you can bet that you need one thing above everything else: you need to be sure that you get the attention of the editors at various publications (as well as the attention of well known bloggers). Without the attention of the editors, you'll ...</description>
		<link>http://onlinepublicityjournal.com/creating-a-buzz-getting-the-editors-attention/2008/07/03/</link>
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		<title>Press Release Writing Isn&#8217;t Something that You Need to Do Yourself</title>
		<description>
While press release writing is something that just about every business can benefit from and while it follows a pretty straightforward format, the reality is that there are some people who just are not interested in writing their own press releases (some of them are writers):

(source)As you writers out there ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-isnt-something-that-you-need-to-do-yourself/2008/07/02/</link>
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		<title>Press Release Writing: Knowing What Is Newsworthy</title>
		<description>
When you're going to be writing press releases for your business, one of the key things that you need to be on the lookout for is that you are writing for the right reasons. While it's true that press release writing is something that can help you to get the ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-knowing-what-is-newsworthy/2008/07/01/</link>
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		<title>Press Release Distribution: Focusing on Getting the Word Out</title>
		<description>
When it comes to getting more publicity for your business - whether you are involved in real estate, in marketing, in sales or any other field - press release distribution is an extremely valuable tool. Of course, when it comes to press release distribution, your focus is going to be ...</description>
		<link>http://onlinepublicityjournal.com/press-release-distribution-focusing-on-getting-the-word-out/2008/06/30/</link>
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		<title>Press Release Writing: Getting Right to the Point</title>
		<description>
Press release writing is a great way to market your business - provided of course that you are able to stick to the basics, understand the format and recognize that a press release isn't a sales pitch. Ultimately, when it comes to press release writing, getting right to the point ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-getting-right-to-the-point/2008/06/29/</link>
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		<title>Press Release Writing Gets Attention for Your Web Site</title>
		<description>
Press release writing was once just a tool that helped businesses to get attention for the products, services, events and changes that their company was sponsoring. These days, however, press release writing is all about attracting attention to the web site that you've developed for your web site:

(source)And what’s really ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-gets-attention-for-your-web-site/2008/06/28/</link>
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		<title>Press Release SEO: Your Press Release Is Not a Website</title>
		<description>
When it comes to press release SEO, the implication - at least to some extent - is that you need to think about your press release as if it were a website. 

There are some levels in which this is true:

The title of your press release is a lot like ...</description>
		<link>http://onlinepublicityjournal.com/press-release-seo-your-press-release-is-not-a-website/2008/06/27/</link>
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	<item>
		<title>Creating a Buzz: Taking Advantage of New Technologies</title>
		<description>
Press releases have long been a great way to create a buzz about your company, a product or service or a big upcoming event that you want to be sure that your current and prospective customers are aware of. Of course, these days, creating a buzz with press releases isn't ...</description>
		<link>http://onlinepublicityjournal.com/creating-a-buzz-taking-advantage-of-new-technologies/2008/06/26/</link>
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		<title>Attracting Media Attention Focuses on Telling a Story</title>
		<description>
When you're looking for the chance to attract media attention to your web site, press releases are a great option - provided of course you are putting out information that will interest the media. On one hand, that means understanding what makes your news newsworthy; on the other, it means ...</description>
		<link>http://onlinepublicityjournal.com/attracting-media-attention-focuses-on-telling-a-story/2008/06/25/</link>
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		<title>Press Release Writing that Gets Results</title>
		<description>
When it comes to press release writing, you're going to find that there's a wide variety of information out there. You'll find a lot of great tips, some that are a little less great and some that you should probably ignore.

However, when it comes to press release writing that gets ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-that-gets-results/2008/06/24/</link>
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		<title>Press Release Writing Isn&#8217;t Just for PR Pros</title>
		<description>
It used to be that the only businesses that took advantage of press release writing were those who were already established, well known and that had the budget to hire a full time PR staff. These days, the whole concept of press release writing is changing and, more than ever ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-isnt-just-for-pr-pros/2008/06/23/</link>
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		<title>Press Release SEO Is All About the Links You Get</title>
		<description>
When it comes to writing press releases and taking advantage of online distribution, press release SEO is essential. You're going to need to be sure that you're choosing the right keywords or key phrases, the right information and that you're putting your press release out there will people will be ...</description>
		<link>http://onlinepublicityjournal.com/press-release-seo-is-all-about-the-links-you-get/2008/06/22/</link>
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		<title>Creating a Buzz: It Means Getting Your Name Out</title>
		<description>
Creating a buzz with press releases is great for your business, however, one of the things that you are going to discover quickly is that it's a lot easier to create a buzz when you are sure that you've done everything you can to get the word out. Simply put, ...</description>
		<link>http://onlinepublicityjournal.com/creating-a-buzz-it-means-getting-your-name-out/2008/06/21/</link>
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		<title>Press Release Writing: Why Multiple Releases Are Better than One</title>
		<description>
When it comes to press release writing, while there are a number of different "general" guidelines that will help you to get the word out  to a wide audience, there's going to come a time when you discover that press releases are definitely not one size fits all. There ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-why-multiple-releases-are-better-than-one/2008/06/20/</link>
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		<title>Tips for Successful Press Release Writing</title>
		<description>
When you are going to be writing press releases to market your business - both online and off - you are going to need to be sure that you're writing press releases that get noticed.

Here are some tips for making your press release writing successful:

  Limit your press releases ...</description>
		<link>http://onlinepublicityjournal.com/tips-for-successful-press-release-writing/2008/06/19/</link>
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		<title>Online Press Release Distribution: Why It&#8217;s Important</title>
		<description>
Once upon a time, press release distribution was simply a matter of getting your press release to the local media. You'd print off a few copies of your press release and either get them in the mail to your local newspaper or you'd drop them by the offices to get ...</description>
		<link>http://onlinepublicityjournal.com/online-press-release-distribution-why-its-important/2008/06/18/</link>
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		<title>Press Release Writing: Establishing a Plan</title>
		<description>
When you are looking into using press release writing as a tool for attracting visitors to your website, customers to your products, attendees to your events or clients to your services, you're going to find that there are some ways in which press release writing is extremely beneficial to you ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-establishing-a-plan/2008/06/17/</link>
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		<title>Press Release Writing Can Help You Get Your Site Noticed</title>
		<description>
Marketing a web site is no easy task; there are always going to be changes in the ways that sites are ranked by the search engines and the amount of competition that's out there. Fortunately, writing press releases can help you to ensure that your site gets noticed. 

In part, ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-can-help-you-get-your-site-noticed/2008/06/16/</link>
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		<title>Press Release Writing and Establishing Your Brand</title>
		<description>
When it comes to business, one of the things that you know is essential - whether you run a small, home-based business of you are involved in a major corporation - is establishing your brand. When you take advantage of press release writing, you will find that you are able ...</description>
		<link>http://onlinepublicityjournal.com/press-release-writing-and-establishing-your-brand/2008/06/15/</link>
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