From Press Release To Blog Post

Writing by Brick Marketing on Tuesday, 6 of November , 2007 at 10:21 am

Should you reprint your press releases? How about reprinting them on your blog?

Many webmasters have a press or media section on their website. They will reprint their press releases on their websites for local or industry media personnel to take advantage of. I won’t argue whether this is a good practice or not. It has its advantages and disadvantages. I think whether you take this approach depends a lot on your company and its values.

PRWeb - Press Releases That Work
But how about your blog? It’s more visible than your company website, right?

Well, maybe it is and maybe it isn’t. I have no problem with company blogs sharing important news about their company with readers. But I have a few principles that are worth following if you plan to take this approach:

• Make sure any news you share on your blog is relevant to your readers
• Make sure visitors to your blog are interested in that news
• Don’t just reprint a press release as it - repurpose it as blog content
• Don’t tell everything
• Spark an interest if you expect to create a buzz

Your blog is a daily note to your customers and visitors. Try to keep it up to date and relevant. Share only the most important news that your visitors will be interested in. Rather than simply reprint your press releases, take your press releases and chop them up into useful information soundbites. Then, take each soundbite and expand upon it in a separate blog post. This will go a long way with your blog readers because each blog post will be centered on a single topic.

Your blog, if syndicated, has the potential to reach a lot more people in a shorter amount of time. Industry experts could very well be subscribed to your blog and may rarely visit your website. That includes important trade journal editors and publishers. If that is the case then you definitely want to share press release information on your blog. Just don’t do it in a press release.

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