Getting Sales: A Business Priority, But not a Press Release Priority

Writing by Brick Marketing on Sunday, 20 of April , 2008 at 11:05 am

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When you are in business, one of the things that you’re going to want to be sure of is that you are able to get the sales that you need to grow your business: that’s given. The challenge comes when you think that getting sales is a priority when you write a press release.

Press release writing, in and of itself, is not about getting sales. Press release writing is all about getting the word out about something newsworthy. Get the word out about your business and changes that you’re making; get the word out about what makes your products or services unique; let people know about the events that you have coming up that you want them to attend.

Keep in mind what your priorities are, but, when you’re writing press releases for your business, make sure that you are also thinking about the priorities of your audience. Editors are looking for what will help them to increase revenue; writers are looking for a hot story - something that they can move forward with. The goals that they have when they start looking at your press releases isn’t to help you get sales - it’s about the paper and reaching out to their readers.

Therefore, when you’re sending out a press release, make sure that you are helping those who are reading your press releases to reach their goals; ultimately, when you do, you’ll find that you’re able to achieve your business goals as well. You’ll find that getting sales follows when your press releases help the media to reach their goals as well.

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