Getting Sales from Your Press Release

Writing by Brick Marketing on Saturday, 26 of January , 2008 at 1:52 pm

Writing press releases isn’t just to attract publicity, ultimately, you want to be able to use your press release to get sales.

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That means that, even though you’ll still focus on many of the same elements while you’re writing, you’ll need to look at things a little bit differently.

You’ll want to take the time to prepare carefully. Gain an understanding about your company, about what you’re hoping to accomplish. Focus on what you want people to know about your business and what really makes you “tick.”

Get organized. When your goal is to get sales, you’ll need to make sure that you not only have the right information readily available, but that you present it in a way that guides the readers to write an article and pick up your release so that it leads their readers as well.

Once you’re prepared and organized, you’re going to want to write a first draft. The first draft that you create is basically a chance to get out everything that you want to say. Then you’ll start cleaning it up in your second draft. Not only will you focus on creating a stronger headline, but you may find yourself moving some details around, re-wording.

Finally, before you submit the press release (or releases) that you’re hoping will bring sales, let some other people look it over and listen to their opinions. Ask them what it inspires for them, see if it gets them excited. If after talking with them you don’t feel that everything’s quite right, try again: it’s worth getting it right.

You first few press releases may not help with getting sales - or they may help some but not as much as you’d hoped. Be willing to learn, grow, and don’t give up: as you use press releases more successfully, the sales are sure to follow.

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