Getting Sales: The Most Important Part Of Your Press Release

Writing by Brick Marketing on Saturday, 3 of November , 2007 at 8:50 am

You know that the press release can make you sales, not necessarily directly, but indirectly through the media who are first moved by it. What that means is, your first have to impress the media person, then your potential customer. But how do you do that?

Let’s think about the goal of a press release. What should it do? The obvious answer is evoke a response. But from whom?

If you guessed the news editor or media person who first reads it then you guessed correctly. The press release is all about getting media attention which leads to increased sales. So what is the most important part of the press release for ensuring you meet that goal?

PRWeb - Press Releases That Work

Is it the title? Well, the title is important for getting people to read your press release. But it doesn’t close the sale.

How about the first paragraph? Nope. It isn’t there either.

The most important part of your press release for ensuring that you close sales is the contact information. Did you include it in your press release? You should. What if the media person or news editor has a question? What if they want to interview you for a story? They’ll need a way to get in touch with you. I recommend making it as easy as possible for them to do that. Here’s what you should include in your contact information:

• Name
• Position or Title
• Address
• Phone Number
• Website URL
• E-mail Address

By including all of this information in your Contact Us section, you give any interested media personnel a variety of ways to contact you according to their preferences. That will go a long way in impressing them and getting them to run your press release.

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