Getting Sales: The One Thing You NEVER Want To Put Into A Press Release

Writing by Brick Marketing on Monday, 22 of October , 2007 at 8:19 am

Let’s face it. It’s all about getting sales.

No sales = no income vs. outlay. That’s a sure recipe for going out of business.

To prevent a big head ache down the road, you need to focus all your online publicity on driving traffic to your website and increasing your sales. But what is the most effective way of getting sales through press releases?

PRWeb - Press Releases That Work
Well, there is no one way of ensure that you close the sale. But there is one mistake you can make in your press release that will ensure you get fewer sales and sad part is, every day more people are making this very mistake. Are you?

The one thing you should never put into a press release and that will decrease you sales if you do is the price of your product. Why don’t you want to include the price? It’s such a good deal!

If you put the price of your product or service in your press release then you are telling the customer they don’t need to visit your website. They already know everything they need to know. One of the top reasons people visit a website after reading a press release is to see the price. If you give it to them too soon then they’ll never visit your website. Plus, they’ll have a tendency to think they already know enough to make a good decision even though you may not have included all the product benefits in your press release. For this reason alone, it is more important to discuss benefits in your press release than price. Then you might stand a chance of getting the sale.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Uncategorized

• Add this post to Del.icio.us - Digg