Getting Sales: Your Press Release Isn’t A Sales Pitch

Writing by Brick Marketing on Thursday, 25 of October , 2007 at 9:47 am

It’s important to note that while your press release can bring you sales, you don’t want to turn it into a sales pitch. You will likely turn people off that way.

PRWeb - Press Releases That Work

The important thing to keep in mind is to remember your audience. Your press release is targeted toward media personnel, who tend to be a more critical audience than customers (believe it or not). Media people want to know if your press release is newsworthy. They want to know if the information will benefit their readers. A sales pitch will turn them off and no one will ever see your press release other than the news people you are targeting. That’s why it is very important to include newsworthy items in your press release. Then, when it does run in the publications you want it to, people will contact you on the basis of your expertise, not on the basis of a sales pitch.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Uncategorized

• Add this post to Del.icio.us - Digg

No comments yet.