After many years of your business operating smoothly you have recently noticed that business just isn’t coming in like it used to. Let’s assume for a minute the economy wasn’t falling out from underneath us and everything was just fine. You start to try to pin point the problem. You check out your customer service, that looks good. You check your delivery times for online orders, that looks on point. What could the problem be? After sometime you decide to search your name online and there it is, a black cloud of negative press!
There it is staring you in the face and hiding underneath your nose this whole time, customer complaints dominating the first page of your search results. They can come in many different forms such as review websites like Yelp or even customers who have their own blogs that decided to vent for whatever reason and if it is a Rip Off Report, forget it. Rip off Report could cripple your business entirely. There are ways to improve your search results but removing the bad press is next to impossible. Unless you find the person who wrote it and plead to have it removed or pay them off it is likely not going anywhere. By launching a series of reactive online marketing campaigns you can effectively improve your tarnished online image. Depending on the severity of the negative press it could take anywhere from 12 -24 months of serious online marketing to counter act the negative press. To effectively clean up any negative press for your company requires a large push of new positive press to flood out the bad. You will have to determine just how much bad the press is but in many case an initial large push of positive press is necessary. Launching free profiles and writing articles and press release is just the beginning but could be enough to successfully tackle the job. Writing articles and press releases and targeting your company can help you if the links have not anchored themselves in to deeply. There are many areas to build free profiles targeting your company name as well. Once this done link building these new links will be needed to drive power to those new links so that they cam swarm that black cloud of negative press and bump it out of the way.
Turning your back on it will only make it worse. As soon as you notice any negative press right away you must do something. If those links climb and age it will only get more difficult down the road.
