How Is Online Press Release Distribution Different?

Writing by Brick Marketing on Thursday, 24 of January , 2008 at 1:40 pm

When press release distribution was done via the mail, it was possible to do a lot of different things that would help your press release stand out. For example, you could add a letter, include a bio sheet, a fact sheet about your company or even a sample of the product that your press release was designed to announce.

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Obviously, online press release distribution takes away a lot of those options. You can’t email a sample; press release site forms don’t include the space for all of your business facts or even an introductory letter. Because of this, online press release distribution needs to be even more focused on the writing and getting your key points across clearly.

Focus on creating an attention-grabbing headline, but don’t hype things too much or make huge claims - stick to the truth. Likewise, stick with the truth while you’re writing your press release and be sure that you’re backing up your words with statistics and facts.

Focus too on the benefits of the product/service/event that you’re announcing - keep in mind that you’re not writing the release for you, you’re writing it for your target market. Remember the who, what, where, when, why and how, but try to shift your thinking: if you were the consumer, what would you want to know?

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