How Links In Your Press Releases Can Get You Sales

Writing by Brick Marketing on Monday, 19 of November , 2007 at 9:04 am

When it comes to getting sales from your press releases, don’t expect to get a wave of orders overnight. Perhaps the best way to ensure that you do get sales from the press release is to link to your sales page from within the press release. Too many press release writers make the mistake of making all their press release links link to their home or index page. You want to do some internal deep linking as well and you want to drive traffic to the pages that you want people to visit in order to close the sale.

PRWeb - Press Releases That Work
It’s OK to link to more than one page in a single press release, but make sure that every link is necessary. You don’t want too many links in th press release. Two or three at the most. And place them strategically within the press release in order to encourage the click through. You do this for several reasons:

• Media personnel who run your press release want to see exactly what you are promoting; make it easy for them
• Some media websites will run the press release exactly as you wrote it
• It’s possible that your press release will be found through organic search; if that happens, anyone will be able to click on your links so you want those links to pay for themselves

Proper link placement is one of the surest ways to ensure you make sales through your press releases. Take some time to do it right.

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