How Many Links Should Your Press Release Have?

Writing by Brick Marketing on Monday, 26 of November , 2007 at 12:46 pm

We’ve talked about how many keywords you should optimize your press release for, but how many links should you include in your press release? I think it really depends on a few factors, namely:

• How many keywords the press release is optimized for
• The purpose for the press release
• The number of landing pages you have and the purpose for those landing pages as they relate to the press release or promotion
• Where you want your traffic to go

In general, I don’t think it’s a good idea to promote more than one web page at a time. But there are situations where you might want to promote several web pages in a single press release. For that reason, there are exceptions.

PRWeb - Press Releases That Work

If you’ve optimized your press release for one keyword then each time you link that keyword you should link it to the same page. In other words, don’t link to your website’s index page on the first link then on another web page two paragraphs later, and finally to another web page in the last paragraph of your press release. All those links will just confuse the media people you’re trying to impress and they’ll wonder just what you are trying to promote.

If your press release is optimized for two keywords then you might link each keyword to a landing page that is optimized for that specific keyword. In that case, I wouldn’t include more than two links per keyword, so that would be four links. Otherwise, for a press release optimized for a single keyword, three links might be the max. I’m only talking about links within the press release itself - not within your contact information so don’t count that.

Remember this one principle regarding press release links: The fewer the better.

Fewer press release links means a more focused press release. That translates into more traffic and more publicity for your company.

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